Kheper Games Expands Ladies Night as a Female-Focused Party Line

LOS ANGELES has expanded Ladies Night as a new universal, female-focused party line.

“We have been working on a new concept for the female party market for a while now,” said Roxana Forenza, sales manager at Kheper Games.

“Girls wanna have fun, but not just at a bachelorette event. We all get together with our girlfriends to laugh, gossip, and tease one another; it is a year-round phenomenon, not limited to any specific season. This was the starting point for rebranding our own bachelorette line. We evaluated the products and decided to go for a stylish, yet fun look. Proving that being a little naughty can be classy as well.”

Forenza said the line's new look focuses around a group of young girls having fun together. Currently, the company has a total range of 30 items, which will be expanded on in the near future.

Ladies Night complements the company's Party line, which includes party games and also barware.

The launch is supported by new planograms, point-of-sales, as well as promotional gifts.

Kheper is currently working closely together with major U.S. and international distributors and chains to better tailor its marketing campaign to fit the local markets.

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