MIAMI — Baci Lingerie USA will unveil its new streamlined catalog format at this spring’s International Lingerie Show.
The company said that the new format has been streamlined to benefit customers by saving them time when trying to find exactly what they need when ordering.
“The catalogs help you get to exactly what you are looking for faster,” said Alicia Sinclair, national sales director of Baci Lingerie USA.
“We have divided our catalogs by collection: White Label, Black Label, Dreams and Lashes. The catalogs make the ordering process more efficient for buyers and thanks to their small size, will be attendee friendly for those coming to ILS.”
Each of the four complimentary catalogs runs 12 to 36 pages and will either consist of Baci’s bra and panty line, hosiery, seasonal lingerie selections, or Baci’s new Dreams collection of bedroom costumes for women. They will be found at Baci’s pearl and chandelier-laden booth located inside the Rio’s
“While there are different catalogs to choose from we are encouraging retailers to pick up all four so that their customers will benefit with what Baci has in store in 2012,” Sinclair said. “Each catalog has been designed specifically based around their particular collection in a format that is easiest to navigate. From style and selection, each book is concise without the sacrifice of any detail.”