CHATSWORTH, Calif. — Pipedream Products has announced its first contest, the Fetish Fantasy Elite Plan-o-gram contest, which is open to all brick-and-mortar retail stores and takes place Feb. 1 to March 31.
"The objective is for retailers to design the most creative and outstanding Fetish Fantasy Elite retail display in their store," said Briana Honz, visual merchandiser of Pipedream Products. "Think of it as Project Runway, but with Universal Harnesses, Silicone Dildos, Silicone Rope and Silicone Ball Gags."
Stores must register in order to participate. Pipedream will provide complementary signage and a photo of a basic plan-o-gram as a starting point. Retailers will then have to get creative and set up the best-looking and most effective in-store Fetish Fantasy Elite display.
"With this contest, we are encouraging retailers to create more than a mere plan-o-gram in their stores," Pipedream Products CEO Nick Orlandino said. "You're creating a destination center for the Fetish Fantasy Elite program. Your finished display should be powerful enough to draw customers over so they will want to spend a few minutes exploring the brand."
Stores also can use other props such as beds or mannequins to create a powerful display. Once retailers enter the contest, by filling out the online form onPipedreamProducts.com, a Pipedream representative will contact that store to arrange shipment of the complementary signage.
Once entered, all participants will have from Feb. 1 to March 31 to build displays, photograph and submit at least five and up to 10 pictures to firstname.lastname@example.org.