Stunner Buys NeoStrata Assets in '7-Figure' Deal
MONTREAL — Stunner Media Inc. says it has completed a "seven-figure" deal to acquire NeoStrata Ltd.'s web assets, including the HunkMoney affiliate program.
Stunner, operator of StandAhead.com, BoyCrushCash.com, IndieBucks.com and Phoenixxx.com, will add to its programs NeoStrata's LatinoBucks.com, EmoProfits.com, BritishBucks.com, HunkMoney.com and GayWideWebmasters.com.
“The move is in line with our vision for growth and diversification” said Philippe St-Onge, Stunner's CEO, who did not disclose the actual purchase price but said that the "seven-figure" deal is the company's "biggest acquisition to date."
"Several of Stunner Media’s managed assets feature amongst the top in their respective niches, cooperatively thrusting Stunner Media amongst the largest gay adult companies on the web," he said.
Simon Soulières, Stunner's affiliate and marketing manager, said the acquisition "allows us to target a customer segment and demographic that we were not fully reaching until now."
"Affiliates can still get NeoStrata promo content by logging into their usual affiliate accounts," Soulières said.
Stunner said that it will retain two "crucial employees" from NeoStata, Dade Williams and Teaser, and that affiliate manager Richard Neate will re-join the company to lead EmoProfits and BritishBucks.