Doc Johnson to Unveil New Lines, Marketing Support at ANME, XBIZ Retail

Ariana Rodriguez

LOS ANGELES — Doc Johnson says it is anticipating big buzz at ANME and XBIZ Retail, where the company will unveil more than 100 new offerings.

Doc Johnson’s newest catalog supplement (Winter 2012), featuring all new products, will be available in the booth, as well as the debut of the revamped School of Doc brochures and holders.

The colorful redesign of the five School of Doc brochures builds upon the playful yet informative tone and look used to appeal to end-consumers with customized pamphlet holders that make the materials easy for retailers to display. The School of Doc educational pamphlets and holders are ready to ship and free to customers for use in their offices and stores.

Victoria Bowman-Steinour, director of marketing and public relations, said: “Customers, fans, and visitors alike can expect to see more silicone, more designer colors, more luxury style products, and exciting new twists on some of our classics. We’re unveiling a whole new packaging look for our wildly popular Vac-U-Lock harness system, which will make store displays more dynamic for consumers. This extensive line continues to grow with innovative new accessories and attachments, continuing to make it much more than just the most user-friendly harness system. We’re also debuting a silicone line of luxury fantasy-themed multi-function massagers that will capture the imaginations of consumers and retailers alike – that’s one of our biggest stories for early 2012.

“We’ve developed the School of Doc into an even more comprehensive and colorful set of educational materials for distributors, store employees, and end-consumers. These new offerings truly represent the movement Doc Johnson is making into our future as a company. We’ve been making strides in developing timely and sophisticated products, and reinvigorating some of our classic bestsellers in new and popular materials. It’s an exciting time for us. We’re looking forward to the feedback of our many customers and fans!”

Doc Johnson will be exhibiting in its sizable booth at the ANME Founders Show (Jan. 7-8) and the XBIZ Retail Expo (Jan. 9-10), both being held at the Burbank Marriott.

For sales information, email Greg Holdridge at