JOPEN to Showcase 4 New Items at ANME, XBIZ Retail

Ariana Rodriguez

CHINO, Calif. — JOPEN will unveil four new pleasure products from the Vanity Collection at the ANME Show, Jan. 7-8, and will present the Intensity by JOPEN during the 3-Minute Show-Offs session at XBIZ Retail 2012, both taking place at the Los Angeles Burbank Airport Marriott hotel.

“Vanity took the world by storm when we announced it two years ago,” said Susan Colvin, president and CEO of JOPEN. “These items will infuse the collection with something new and exciting for everyone.”  

The new Vr4.5, Vr5.5, Vr6.5, and Vr10.5 have all the great functions people have come to expect from Vanity by JOPEN. The new pleasure products are: rechargeable, waterproof, made of premium silicone, and are virtually seamless.

As a sister company to JOPEN, California Exotic Novelties will display the new products in its trade show booth for distributors, retailers, and buyers to see. The products will remain in the booth during the XBIZ Retail Show, which takes place the next two days immediately following the ANME Show.

Jackie White, JOPEN’s vice president of sales, says, “With a lot of features and benefits, Intensity is the perfect item to pitch in front of retail store managers and buyers. It is producing record-breaking sales and everyone who sees it wants to know every nuance of how it works. We’re thrilled to show it off during the 3-Minute Show Off competition.”

According to the company, JOPEN also is giving its website a new look with brighter colors and simplified navigation.

The company is also up for three different XBIZ Awards. The awards show is taking place Tuesday, Jan. 10 in Santa Monica. JOPEN is up for Sex Toy Company of the Year, while JOPEN’s Vanity Collection is nominated for Luxury Line of the Year and Marketing Campaign of the Year.
“The nominations are a great honor,” says Al Bloom, Director of Marketing of JOPEN. “The JOPEN team works very hard and these nominations are a reflection of everyone’s dedication to making luxurious, innovative, sexual health and wellness products.”