Synergy Erotic Debuts In-Store Plan-O-Grams to Boost Brand Awareness

LAS VEGAS — Synergy Erotic has created a set of plan-o-gram packages made exclusively for adult brick-and-mortar retail to allow the full Synergy Erotic line to be displayed in the most effective methods available.

The new marketing materials are a natural extension of the brand’s updated corporate identity with color and design elements that cohesively merchandise Synergy’s variety of products.

“The method of operation with our plan-o-gram system is to work directly with retailers to develop products and packaging that fit their needs, not ours,” Synergy Erotic CEO Bob Wolf said. “My years in wholesale and retail have taught me a great deal about the traits I do not want introduced into the Synergy line, and one of those traits is the sense of ‘forcing’ product on retailers.”

Each plan-o-gram is constructed and available for customization according to retailers’ needs. Rather than creating a single universal unit, Synergy Erotic provides customers with numerous choices in their configuration.

“Historically I have found plan-o-grams are designed and sold with the manufacturers’ best interests in mind, stuffing in as many stock numbers as possible, which is great for the manufacturer but seldom beneficial to the retailers,” Wolf said. “When a retailer has a limited amount of space with which to work, why try and push some over-stuffed display on them? It doesn’t make economic sense to invest in a display that holds more than you can realistically display, nor does it help our brand in the long run. Synergy Erotic maintains the ethos of working WITH the customer, not as an adversary.”

For more information about Synergy’s plan-o-gram options, email sales@synergyerotic.com or visit SynergyErotic.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

SexToyDistributing Now Shipping New BDSM Furniture From XR Brands

SexToyDistributing is shipping three new pieces of BDSM furniture from XR Brands' Master Series line.

Show More