Home > News > Synergy Erotic Debuts In-Store Plan-O-Grams to Boost Brand Awareness • Bookmark   • Newsletters   • Register Search Options

Synergy Erotic Debuts In-Store Plan-O-Grams to Boost Brand Awareness

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jan 5, 2012 4:00 PM PST    Text size: 

LAS VEGAS — Synergy Erotic has created a set of plan-o-gram packages made exclusively for adult brick-and-mortar retail to allow the full Synergy Erotic line to be displayed in the most effective methods available.

The new marketing materials are a natural extension of the brand’s updated corporate identity with color and design elements that cohesively merchandise Synergy’s variety of products.

“The method of operation with our plan-o-gram system is to work directly with retailers to develop products and packaging that fit their needs, not ours,” Synergy Erotic CEO Bob Wolf said. “My years in wholesale and retail have taught me a great deal about the traits I do not want introduced into the Synergy line, and one of those traits is the sense of ‘forcing’ product on retailers.”

Each plan-o-gram is constructed and available for customization according to retailers’ needs. Rather than creating a single universal unit, Synergy Erotic provides customers with numerous choices in their configuration.

“Historically I have found plan-o-grams are designed and sold with the manufacturers’ best interests in mind, stuffing in as many stock numbers as possible, which is great for the manufacturer but seldom beneficial to the retailers,” Wolf said. “When a retailer has a limited amount of space with which to work, why try and push some over-stuffed display on them? It doesn’t make economic sense to invest in a display that holds more than you can realistically display, nor does it help our brand in the long run. Synergy Erotic maintains the ethos of working WITH the customer, not as an adversary.”

For more information about Synergy’s plan-o-gram options, email sales@synergyerotic.com or visit SynergyErotic.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Understanding 'Camming Sociology' Can Enhance Interactions

After working for six years in the live cam industry as a cam model and almost double the amount of time studying — while working simultaneously — how relationships work in cyberspace, I am... More »

Proper Fisting Techniques for Gentle Stimulation

Does the phrase “anal fisting” make your sphincter clench in terror? Does it seem like an urban legend or an extreme party trick? Most people scoff at the idea of trying it because it sounds... More »

Camming Games, Contests Keep Customers Engaged

Last issue, I talked about the importance of changing up the ambience in a cam model room via new décor and small visual tweaks, to keep viewers engaged long-term. This time, I’d like to discuss... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!