Avelli to Resume Canadian Distribution

BURLINGTON, Ontario — Avelli, Inc. announced that it has resumed exclusive Canadian distribution of its Lover’s Choice and Ophoria brands.

According to the company, the return to its roots was initiated in order to ensure quick turnaround time and excellence in customer service for its Canadian clients. Avelli previously worked with MJM as its Canadian distributor, while the Avelli U.S. division was being mobilized.

“We have been evaluating this move back to distribution in Canada and increasing our Canadian sales and service team,” Avelli CEO Randall Hughes said. “We are very grateful to MJM for their assistance in supporting our Canadian distribution while we transitioned into the US market. Now that Avelli is successfully ensconced in the U.S. market, it is time to get our Canadian distribution back to basics, as part of our global initiative to support our Lover’s Choice and Ophoria brands.”

According to Michelle Johanning, Avelli’s vice president of sales, “There are so many advantages to doing business directly with our Canadian retailers and partners and I look forward to working with each of them to ensure that we continue to enhance the passion and romance of everyday, loving couples. Our retailers and distribution partners understand their clients better than anyone and we intend to listen, understand and meet their needs in the intimate lifestyle arena.”

For more information, visit AvelliBrands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Show More