ImLive/PussyCash Tap Shay Efron as New VP of Sales

Lyla Katz

LOS ANGELES — ImLive and PussyCash have tapped Shay Efron as the new vice president of sales and marketing.

Efron is eager to face existing and new challenges and to push ImLive and PussyCash to the next level.

"ImLive and the PussyCash affiliation program have been among the strongest and best-known brands in the industry over the last 10 years,” Efron said. “They have been leaders in the field for as long as we can remember."

Efron, 38, has several years of marketing experience, both as vice president of marketing as well as CEO of a number of different companies.  

"I am excited about the opportunity I was given by the owners of ImLive and PussyCash,” he said. “I know they want to see results and I plan to charge, full steam ahead, along with Adam, Oren and the rest of entire amazing team we have."

Efron is replacing Yuval Kijel, who has been in the position for the past three years. At the time, Kijel replaced Adi Wasserman, who was the first vice president of marketing of ImLive and PussyCash and also was one of the founders.

"There seems so much we can and should do, which includes not only keeping the brand names and the good results, but to also improve, expand to new territories such as cellphones and TV, and to basically create large amounts of revenue for both us and our affiliates," Efron said.

"I am looking forward to meeting the whole team in Vegas in just a few days time. I want to use this opportunity to thank Yuval Kijel on behalf of ImLive and PussyCash for his work."

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