CAMBRIDGE, Ontario — Coquette has unveiled changes made to Coquette.com.
According to the company, the new design simplifies the website and create a more unified look for the company’s rebranding initiative.
The recent website changes coincide with the 2012 Main Collection photo shoot to rebrand the image of Coquette. The shoot, which took place over the summer of 2011, looked to reintroduce Coquette in a more fashion-forward approach, the company said.
The website now features wider and larger images throughout that serve to establish a cleaner more effortless design concept. Several functions have been updated and added to make the retailer’s experience more effective. The homepage now boasts a mobile optimized slider to highlight several media shots while an upgraded search engine allows users the ease of navigation.
“The design is quite elegant and simple, yet it remains fully functional,” Coquette’s web designer Shawn Steinman said. “With larger images, the site becomes more of a media site catering to our retailers successfully and in a much more valuable manner. We were able to increase the quality of site navigation to produce a more user-friendly location.”
The site loads faster through CSS upgrades and possesses the new 2012 Main Collection images and lines.
The creative design of the lingerie and layout of the photo shoot were to evoke a sense of class and elegance to the line, and according to the company, in upgrading the website to also promote this rebrand the company looks ahead to transferring this image to the rest of its collections.
“The site is a constant work-in-progress. We seek new ways to tweak the site for effectiveness and functionality and continue to upgrade pages for their visual effects and design. Our goal is to provide a memorable, positive and engaging online experience for our retailers and the general public that will encourage them to revisit our website,” said Steinman.