Erotic Capital Hires Rising Star PR

VENICE, Calif. — Erotic Capital has announced it has retained the services of Rising Star PR.

Started by Simone Thomas in 2010, the online store sells adult toys and lingerie for both men and women. The site also contains a blog of erotic stories.

“Simone is as brilliant as she is beautiful,” Rising Star PR's Devan Cypher said. “She has the passion and the drive to build beautiful new worlds. We are thrilled that she chose us to help grow her brand in 2012 and look forward to introducing the world to more of this amazing woman.”

Simone Thomas has been featured in Maxim, Loaded, Nuts, Playboy and others.