Adam & Eve Survey Reveals American Masturbation Habits

HILLSBOROUGH, N.C. — The latest sex survey results from Adam & Eve reveal that most adults masturbate once or twice a week.

The web-based study, conducted by an independent third party survey company included more than 1,000 respondents over the age of 18. It was sponsored by Adam & Eve to study sexual preferences and practices.

Although 27 percent of those surveyed admitted to pleasuring themselves one or two times a week, the research shows that next highest percentage of respondents (19 percent) said they never do it. This is followed by 18 percent who admitted they masturbate once or twice a month, 11 percent who masturbated once every few months, 9 percent who say they masturbated every day, 8 percent who say they rarely masturbated, and 3 percent who say they masturbated more than once a day.

Dr. Kat Van Kirk, Adam & Eve’s resident sex expert said, “Masturbation is a fundamental building block in human sexuality. It’s surprising that so many adults still look to their partners to please them, when they don’t even know how to please themselves.

"While encouraging, I do believe the numbers are actually higher. There's still a social stigma associated with masturbation and previous research has indicated individuals tend to under report."

Chad Davis, Adam & Eve director of marketing noted, “Adam & Eve encourages American adults to educate themselves on all areas of sexuality. We feel the wide array of products we offer can make any erotic encounter — even those with yourself — better.”

For more information on Adam & Eve click here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Launches 2026 'Pride' Promo, Summer Catalog

Williams Trading has launched its 2026 Summer Pride promotion and catalog.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of lingerie.

Playharda Introduces 'AquaPulse Trio' Shower Massager

Playharda Wholesale has debuted the AquaPulse Trio shower massager with interchangeable heads.

Sportsheets Releases New Training Video for 'Shadow' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the Sex & Mischief line’s Shadow Collection.

Orion Debuts 'Ultimate Sex Stool' From 'The Banger' Line

Orion Wholesale has introduced the new Ultimate Sex Stool from its Banger line.

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Show More