Adam & Eve Survey Reveals American Masturbation Habits

HILLSBOROUGH, N.C. — The latest sex survey results from Adam & Eve reveal that most adults masturbate once or twice a week.

The web-based study, conducted by an independent third party survey company included more than 1,000 respondents over the age of 18. It was sponsored by Adam & Eve to study sexual preferences and practices.

Although 27 percent of those surveyed admitted to pleasuring themselves one or two times a week, the research shows that next highest percentage of respondents (19 percent) said they never do it. This is followed by 18 percent who admitted they masturbate once or twice a month, 11 percent who masturbated once every few months, 9 percent who say they masturbated every day, 8 percent who say they rarely masturbated, and 3 percent who say they masturbated more than once a day.

Dr. Kat Van Kirk, Adam & Eve’s resident sex expert said, “Masturbation is a fundamental building block in human sexuality. It’s surprising that so many adults still look to their partners to please them, when they don’t even know how to please themselves.

"While encouraging, I do believe the numbers are actually higher. There's still a social stigma associated with masturbation and previous research has indicated individuals tend to under report."

Chad Davis, Adam & Eve director of marketing noted, “Adam & Eve encourages American adults to educate themselves on all areas of sexuality. We feel the wide array of products we offer can make any erotic encounter — even those with yourself — better.”

For more information on Adam & Eve click here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Male Power Debuts Limited-Edition 'Kilauea' Collection

Male Power has introduced its new limited-edition Kilauea collection of men's underwear.

Pjur Introduces 'Man Lust' Pleasure Gel

Pjur has debuted its new Man Lust stimulating pleasure gel with spilanthol.

Orion Debuts 'Duo Vibrator' From 'Couples Choice' Line

Orion Wholesale has introduced the Duo Vibrator from its Couples Choice line.

Kheper Releases New 'Reverse Adult Charades' Party Game

Kheper Games has released the new Reverse Adult Charades party game.

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Show More