Adam & Eve Survey Reveals American Masturbation Habits

HILLSBOROUGH, N.C. — The latest sex survey results from Adam & Eve reveal that most adults masturbate once or twice a week.

The web-based study, conducted by an independent third party survey company included more than 1,000 respondents over the age of 18. It was sponsored by Adam & Eve to study sexual preferences and practices.

Although 27 percent of those surveyed admitted to pleasuring themselves one or two times a week, the research shows that next highest percentage of respondents (19 percent) said they never do it. This is followed by 18 percent who admitted they masturbate once or twice a month, 11 percent who masturbated once every few months, 9 percent who say they masturbated every day, 8 percent who say they rarely masturbated, and 3 percent who say they masturbated more than once a day.

Dr. Kat Van Kirk, Adam & Eve’s resident sex expert said, “Masturbation is a fundamental building block in human sexuality. It’s surprising that so many adults still look to their partners to please them, when they don’t even know how to please themselves.

"While encouraging, I do believe the numbers are actually higher. There's still a social stigma associated with masturbation and previous research has indicated individuals tend to under report."

Chad Davis, Adam & Eve director of marketing noted, “Adam & Eve encourages American adults to educate themselves on all areas of sexuality. We feel the wide array of products we offer can make any erotic encounter — even those with yourself — better.”

For more information on Adam & Eve click here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beisar Introduces 'E-Stim Anal' Collection

Beisar has debuted its new E-Stim collection of anal pleasure products.

Hankey's Toys Debuts UnicornHorn48 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48.

Rouge Opens US-Based Warehouse

U.K. pleasure brand Rouge has revealed that it will expand into the United States with a new U.S.-based warehouse.

Romantix-Fargo Zoning Dispute Heads Back to District Court

A federal appeals court on Thursday ruled that zoning officials in Fargo, North Dakota, acted in an “arbitrary and capricious” manner when they prevented sex toy retailer Romantix from opening a planned retail store in that city.

Sex Expo to Make Long-Awaited L.A. Return in January 2027

Sex Expo, the nation’s pioneering sexual wellness event, will make its long-awaited return Jan. 7-10, 2027.

Male Power Debuts 'WOW' Collection

Male Power has introduced its new WOW collection of men's underwear.

CalExotics Debuts New Vibrator Collection From 'California Dreaming' Line

CalExotics has introduced its Summer Lovin’ vibrator collection from its California Dreaming line.

Male Power Debuts 'Mesh 2.0' Collection

Male Power has introduced its new Mesh 2.0 collection of men's underwear.

Full Circle Debuts 'Big Juicy Booty' Collection From 'Savage Me' Line

Full Circle has introduced its Big Juicy Booty torso collection from its Savage Me line.

Orion Introduces 2 New Styles From Cottelli Lingerie

Orion Wholesale has debuted two new styles from its Cottelli Lingerie line.

Show More