Cops Bust Adult Video Store

WILDWOOD, Fla. — Authorities raided XMart Adult Supercenter Tuesday, seizing approximately 20,000 DVDs, alleging that the business had failed to properly display the ratings on the movie packages.

According to Florida State Statute 847.202, if a movie for sale or rent has no official rating, "such video movie shall be clearly and prominently marked as 'N.R.' or 'Not Rated.'"

Capt. Gary Brannen of the Sumter County Sheriff’s Office said that the movies, which represented approximately 99 percent of the store’s inventory, had no rating displayed at all. According to Brannen, the absence of labeling raises concerns that consumers could purchase the DVDs without knowing what kind of content to expect.

While Brannen plans to ask the State Attorney’s Office to file charges, he also plans to destroy the seized material.

“We plan to petition the court to be allowed to destroy the movies as contraband,” Brannen told The Star-Banner.

Brannen added that he saw the store’s operation as a violation of community standards and insisted that XMart needed to be closed down. At present the store remains open.

This latest raid was part of an ongoing investigation by the Sheriff’s special investigation squad, which raided vendors at a local flee market a week earlier. That raid netted 1,000 DVDs.

Larger retail stores, like Blockbuster, which are subject to law in question, but do not carry adult material, were not found to be in violation, according to Brannen.

A month earlier, Evgueni Soulaguine, an owner of 75 Retail Enterprises, the Florida company that operates XMart, was convicted of selling obscene material. He was sentenced to a year in jail.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Ofcom Investigates Pornhub's Device-Based UK Age Checks

U.K. media regulator Ofcom has opened an investigation to determine whether Pornhub parent company Aylo’s use of device-based age verification complies with the U.K.’s Online Safety Act.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

France Weighs Ban on Purchase of 'Remote' Sexual Services

The French National Assembly is considering a proposal to criminalize the purchase, and/or facilitation by online platforms, of sexual services performed remotely by streamers and custom content creators.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Show More