Electric Lingerie Scores XBIZ Awards Nomination for Lingerie/Apparel Company of the Year

Lyla Katz

LAS VEGAS — Electric Lingerie has been nominated for Lingerie/Apparel Company of the Year at the upcoming 2012 XBIZ Awards.

The company said that Electric Lingerie expanded in numerous ways this year.

"We kicked off 2011 with big plans that were best achieved with the addition of Zach Goode as national sales manager," the company said. "With his support along with the entire team, Electric Lingerie grew its product lineup and conquered the marketplace."

There were several new additions to the Electric Lingerie line, as well as Hustler Lingerie, Blue Line Men's Underwear and Last Lixx Adult Novelties.

In April, Electric Lingerie inked an Italian distribution deal, further increasing Electric Lingerie’s worldwide reach. Among Electric Lingerie new lines was Blue Line, a one of a kind collection of sturdy, sexy and masculine underwear styles for men.

Consisting of 58 packaged styles, Blue Line's range covers everything from thongs to jockstraps to trunks, all in either Super Soft Mesh or Slinky Microfiber. Items are available in classic black, pinstripes, as well as see-through styles and camouflage.

Electric Lingerie, along with other brands from the Electric Eel family, were showcased throughout the world this year with a major presence at trade shows and consumer shows, such as the Asia Adult Expo.

The 2012 XBIZ Awards show, presented by MyFreeCams.com, is scheduled to take place Jan. 10.

For the latest XBIZ Awards news announcements, follow @xbizawards.