Home > News > Trigg Labs Supports People's Decision to Pull Wet Platinum Ad • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Trigg Labs Supports People's Decision to Pull Wet Platinum Ad

Trigg Labs Supports People's Decision to Pull Wet Platinum Ad
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Nov 18, 2011 1:30 PM PST    Text size: 

LOS ANGELES — Trigg Laboratories announced today that a full page advertisement for the company’s Wet Platinum Premium Lubricant was pulled from the Nov. 28 issue of People magazine.

The ad features an image of two pairs of feet, one larger and one smaller, sticking out of a bathtub with the tagline, “Play in the Bedroom, Bath, Spa or Shower.” 

People’s managing editor made a last-minute decision not to run the advertisement due to heightened sensitivity resulting from the Penn State scandal, which is covered in the Sexiest Man Alive issue.  An apology was made to Trigg for any inconvenience this may have caused.

“We respect and support People Magazine’s decision to pull the Wet Platinum advertisement from the Sexiest Man Alive issue,” said Michael Trigg, CEO of Trigg Laboratories. 

“While the original creative was intended to denote a consenting adult man and woman together in a bathtub, we understand how the image and tagline can be misconstrued, especially in light of the troubling allegations of child abuse at Penn State.  Our creative team will work closely with People to create a revised version that shows the benefits of Wet Platinum.  We look forward to publishing our new advertisement and working with People magazine on the upcoming Best of 2011 issue.”

The original creative had run previously in OK! Magazine, In Touch Weekly and earlier issues of People and was set to run in People’s Sexiest Man Alive issue featuring actor Bradley Cooper.  

Time Inc., the publisher of People magazine, incurred charges to pull the advertisement.

“Trigg Laboratories looks forward to the new Wet Platinum advertisement that will run in the Dec. 26 issue of People magazine pending approval from Time Inc.,” Trigg said.

“We remain dedicated to creating fun-loving, intimacy enhancing products for use only by consenting adults.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »

Cam World: Cam Star of Month BlazeFyre Loves to Be a Pleaser

Webcam model BlazeFyre certainly is looking forward to a fruitful 2017. She just moved into new digs this past month, and is eagerly anticipating another banner year as a Chaturbate web model. The naturally... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!