Sh! Women's Erotic Emporium Distributes Probe Lubricant to European Markets

LONDON — Sh! Women's Erotic Emporium and Davryan Laboratories have collaborated to bring Probe Personal Lubricants to the European market.

In addition to offering Probe personal lubricants in its lineup, Sh! now offers Probe direct to wholesale companies in the E.U. Probe lubricant is odorless, tasteless, non-irritating formula made from a water-based, PH-neutral blend of simple ingredients and citrus preservative, according to the company.

“Probe lubricant is one of our top 25 best-selling products,” Kathryn Hoyle MD said. “Since we first started importing it directly from Davryan 15 years ago, it has been consistently a very popular product that is often requested by name. We have grown into being the EEC’s largest importer of Probe, so it’s a natural step to offer it up to a wider wholesale market. Buying Probe direct from Sh! means you can offer your customers this unique lubricant without the trouble of trans-Atlantic import.”

Probe lubricant is currently in stock at Sh! HQ warehouse in East London.

Contact wholesale@sh-womenstore.com for further information.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Reverse Adult Charades' Party Game

Kheper Games has released the new "Reverse Adult Charades" party game.

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Show More