Sh! Women's Erotic Emporium Distributes Probe Lubricant to European Markets

LONDON — Sh! Women's Erotic Emporium and Davryan Laboratories have collaborated to bring Probe Personal Lubricants to the European market.

In addition to offering Probe personal lubricants in its lineup, Sh! now offers Probe direct to wholesale companies in the E.U. Probe lubricant is odorless, tasteless, non-irritating formula made from a water-based, PH-neutral blend of simple ingredients and citrus preservative, according to the company.

“Probe lubricant is one of our top 25 best-selling products,” Kathryn Hoyle MD said. “Since we first started importing it directly from Davryan 15 years ago, it has been consistently a very popular product that is often requested by name. We have grown into being the EEC’s largest importer of Probe, so it’s a natural step to offer it up to a wider wholesale market. Buying Probe direct from Sh! means you can offer your customers this unique lubricant without the trouble of trans-Atlantic import.”

Probe lubricant is currently in stock at Sh! HQ warehouse in East London.

Contact wholesale@sh-womenstore.com for further information.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More