DevineToys Launches Sister Company Sexual Health Enthusiasts

HOUSTON — DevineToys founder Nina Helms has launched Sexual Heath Enthusiasts, a sexual health and wellness boutique brand offering the AfterCare skin care system for sexual health.

The AfterCare skin science system is designed to improve sexual health with four body products formulated to work together to benefit the skin after sex by supporting and accelerating the body’s natural recuperation process.

“Sex is delightfully noisy, messy, smelly and fun and it can take a toll on a body, too,” Sexual Health Enthusiasts President Nina Helms said. “AfterCare addresses our recovery needs resulting from the rarely discussed after-effects of sex. The AfterCare system is the smart way to cleanse, restore, balance and refresh our intimate selves so we can get back to having more sex sooner.”

Helms, who is seasoned in the sexual wellness space through her eight years owning adult novelty manufacturer DevineToys, first introduced the AfterGlow Cleansing Tissues. The now fully developed AfterCare system is an expansion on AfterGlow. The three new products share the same gender neutral sensibility in scent, purpose and design. 

AfterGlow Cleansing Tissues are intended for post-play clean-up and retail for $9.

The AfterCare line also includes AfterIt Natural Cleansing Foam, which cleans and moisturizes to accelerate recovery and help restore disrupted pH balance. It retails for $22.

Priced at $16, AfterTrace Natural Scent Neutralizer is designed for skin rejuvenation and suppresses odor.

AfterShave natural After Grooming Therapy, which retails for $20, is designed to calm irritated post-hair removal areas and deeply moisturizes and features an exfoliant to diminish ingrown hairs and bumps.

According to the company, the AfterCare skin science system works with the body’s natural chemistry for correct holistic support of sexual wellbeing. The line is formulated with natural, organic and clinically tested ingredients.

For more information, visit SHEAfterCare.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Wellness Brand 'Aia*' Launches

The wellness brand Aia* has officially launched.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Show More