DevineToys Launches Sister Company Sexual Health Enthusiasts

HOUSTON — DevineToys founder Nina Helms has launched Sexual Heath Enthusiasts, a sexual health and wellness boutique brand offering the AfterCare skin care system for sexual health.

The AfterCare skin science system is designed to improve sexual health with four body products formulated to work together to benefit the skin after sex by supporting and accelerating the body’s natural recuperation process.

“Sex is delightfully noisy, messy, smelly and fun and it can take a toll on a body, too,” Sexual Health Enthusiasts President Nina Helms said. “AfterCare addresses our recovery needs resulting from the rarely discussed after-effects of sex. The AfterCare system is the smart way to cleanse, restore, balance and refresh our intimate selves so we can get back to having more sex sooner.”

Helms, who is seasoned in the sexual wellness space through her eight years owning adult novelty manufacturer DevineToys, first introduced the AfterGlow Cleansing Tissues. The now fully developed AfterCare system is an expansion on AfterGlow. The three new products share the same gender neutral sensibility in scent, purpose and design. 

AfterGlow Cleansing Tissues are intended for post-play clean-up and retail for $9.

The AfterCare line also includes AfterIt Natural Cleansing Foam, which cleans and moisturizes to accelerate recovery and help restore disrupted pH balance. It retails for $22.

Priced at $16, AfterTrace Natural Scent Neutralizer is designed for skin rejuvenation and suppresses odor.

AfterShave natural After Grooming Therapy, which retails for $20, is designed to calm irritated post-hair removal areas and deeply moisturizes and features an exfoliant to diminish ingrown hairs and bumps.

According to the company, the AfterCare skin science system works with the body’s natural chemistry for correct holistic support of sexual wellbeing. The line is formulated with natural, organic and clinically tested ingredients.

For more information, visit SHEAfterCare.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Show More