LONDON — Mobile advertising network Adultmoda.com reports its growth is continuing with an increase in volume.
The company said it is now serving 10 billion adult mobile ads per month, pointing out that it’s not just about the volume of ads, but also about the quality.
"The continued rapid growth we are seeing demonstrates the superior quality of our product,” said Terry Jackson, CEO of Adultmoda.
“More and more adult mobile site and app owners are ditching the competition and switching to us. We believe the reason is that we provide a consistently higher return for both our publishers and advertisers on a global basis."
Adultmoda also provides clients with the combination of a self-serve and fully managed service.
"The tools we offer within our interface outclass all our competition,” Jackson said. “Yes we offer the usual country, carrier, OS, and handset targeting, but we provide some other really useful additions such as niche targeting, an extremely useful Campaign Planner and a suite of APIs.”
While Adultmoda account managers advise, help and support clients, the company said that the level of sophistication within the system architecture also means that Adultmoda clients have full control of their campaigns and can manage everything themselves.
Adultmoda's redirect service for adult webmasters who don't yet have a mobile product is also seeing a surge in popularity because of the quality of service, the company said.
Adultmoda said that some ad networks with a redirect offering redirect the user straight to the advertiser's site.
But, Sebastian Garel-Jones, account director of Adultmoda, believes this can hurt business for the originating adult website.
"How must a user feel when they try visiting their favorite adult website on a mobile only to find themselves whisked off to some other random mobile site by way of a redirect?
"This is a short-sighted strategy that will surely lose that customer for life. Adultmoda's more- sophisticated offering redirects the website's user to a mobile landing page containing the originating website's branding. Earnings from this page are high and the webmaster's brand is maintained."