WAKEFIELD, U.K. — Planet Earth CEO Paul Boote is set to compete in the Florida Iron Man competition due to take place Nov. 5.
Boote, a founding member of the Prostate Cancer Charity, will be making a personal donation to prostate cancer but all outside donations are welcome on his web page.
“The sexual health industry is far more aware of conditions like prostate cancer than a lot of organizations,” he said.
“We come into contact with people who have had experiences of this disease on a weekly basis and I hope that my contribution to the cause can help raise awareness so that fewer people suffer from this life-changing disease.”
This will be Boote’s second long distance event of 2011, having previously competed in a half distance iron man challenge in Barcelona during which he registered a time of six hours and 17 minutes.
The Florida event is a full Iron Man event and will comprise of a 2.4 mile swim, followed by a 112 mile bike ride and then a 26.2 mile run.
Iron Man competitions are held throughout the world in a list of countries that include the U.S., Australia, Germany and South Africa.