LOS ANGELES — Evolved Novelties is launching its “Go Pink” campaign during October to raise money for breast cancer research and promote awareness.
The company joined forces with select retail chains to take a stand against the disease by donating a portion of the proceeds from every October sale to the Save The Tatas Foundation. Every person who shops Evolved at participating retailers during the month of October will be making a personal contribution to the organization and joining the fight against breast cancer.
“It’s a win-win situation to pair a great cause that women wholeheartedly support with a great line of female specific products. We’re just thrilled to be doing our part in the fight against breast cancer,” said Marcus West, marketing director at Evolved Novelties.
The campaign will feature a number of retail promotions, an E-bay auction, event gifting and promotional giveaways, and cause-related event sponsorships.