Home > News > New Lube Brand Launched in Europe • Bookmark   • Newsletters   • Register Search Options

New Lube Brand Launched in Europe

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Oct 4, 2011 3:30 PM PDT    Text size: 

BRISTOL, U.K. — Give Lube has launched its new lube brand, Lubetube.

The company said its mission is to develop and introduce high quality, exciting new brands that support their ethos of giving the ultimate pleasure to sexual partners.

“We want to give consumers sexual and relationship improvement information and lubes of the highest quality to maximize the potential that is already within all of us and help everyone become a great, pleasure giving lover,” said Nigel Powell, company managing director.

Lubetube is available in Premium Aqua Gel and Silicone+. Premium Aqua Gel is manufactured both paraben-free, glycerin-free and has the additional ingredients of aloe vera and panthenol for additional skin care.

Give Lube does not intend to sell direct to consumers from its website.

“We want to build relationships with, and provide good profit margins to, our trading partners," the company said. "To match the online habits of our target market group, we will be undertaking a range of creative new media marketing techniques to develop brand awareness and relationships directly with consumers, to help drive business to our stockists."

This will include pay-per-click advertising, YouTube infomercials, social media marketing and app development. Point of sale is also being developed for those with physical retail premises and high res images will be available for online sellers.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Lubes, Lotions and Potions: Manufacturers Talk Gateway Products

Sensual body care products have strong consumer interest and plenty of appeal for customers of all types. With lubes, massage oils, creams, lotions, and sprays all bringing in significant sales, manufacturers... More »

Cam World: Top Models Often Reinvent Their Rooms

Throughout my travels this year, after meeting with many cam models and studios, I’ve observed a recurring theme among the crème de la crème — in order to stay on top, they often... More »

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!