Home > News > Sportsheets Rolls Out Brand Promotion Plan • Bookmark   • Newsletters   • Register Search Options


Sportsheets Rolls Out Brand Promotion Plan

Sportsheets Rolls Out Brand Promotion Plan
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 151 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 28, 2011 11:00 AM PDT    Text size: 

HUNTINGTON BEACH, Calif. — Sportsheets has created a merchandising plan for the retail market to promote its Sportsheets Premium and Sex & Mischief (S&M) lines, each of which caters to a separate and distinct target shopper.

The company said this promotion plan separates each brand’s consumer demographic in an easy-to-understand T-chart, sharing specifically what kind of couple shops for each collection — and why.

“We know each other’s favorite foods, favorite songs, and we know each other’s sexual buttons,” one couple said. “We’re a perfect match. That’s why we buy Sportsheets Premium.”

The collection includes cuffs, restraints, blindfolds and the Sportsheet bondage bed sheet.

“Sportsheets Premium is the company’s flagship brand featuring high-quality craftsmanship, reliable construction and design elements that purveyors of fantasy and sex position play expect,” the company said.

The company added that these young and savvy couple loves to use QR Code technology when shopping to learn more about what they’re about to buy, but looks for more price-conscious products to bolster their collection.

 “We like to experiment with lots of different sex toys,” another couple said.

“The price point of S&M lets us do this without breaking the bank. We get more bang for our buck.”

The company said the S&M brand of fantasy sexcessories features the same quality of the Premium line but without the bells and whistles that would increase its price point.

For more information about Sportsheets Premium, please visit http://sportsheets.com,

For more information about S&M, please visit http://sexandmischief.com/

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »

A Retrospective on the Adult Industry’s Tall Climb

As certainly the oldest member of the current adult-industry Fourth Estate, and having written for many adult publications, some of which no longer exist, I write this in the first person which, if you... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!