Home > News > Sportsheets Rolls Out Brand Promotion Plan • Bookmark   • Newsletters   • Register Search Options


Sportsheets Rolls Out Brand Promotion Plan

Sportsheets Rolls Out Brand Promotion Plan
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 28, 2011 11:00 AM PDT    Text size: 

HUNTINGTON BEACH, Calif. — Sportsheets has created a merchandising plan for the retail market to promote its Sportsheets Premium and Sex & Mischief (S&M) lines, each of which caters to a separate and distinct target shopper.

The company said this promotion plan separates each brand’s consumer demographic in an easy-to-understand T-chart, sharing specifically what kind of couple shops for each collection — and why.

“We know each other’s favorite foods, favorite songs, and we know each other’s sexual buttons,” one couple said. “We’re a perfect match. That’s why we buy Sportsheets Premium.”

The collection includes cuffs, restraints, blindfolds and the Sportsheet bondage bed sheet.

“Sportsheets Premium is the company’s flagship brand featuring high-quality craftsmanship, reliable construction and design elements that purveyors of fantasy and sex position play expect,” the company said.

The company added that these young and savvy couple loves to use QR Code technology when shopping to learn more about what they’re about to buy, but looks for more price-conscious products to bolster their collection.

 “We like to experiment with lots of different sex toys,” another couple said.

“The price point of S&M lets us do this without breaking the bank. We get more bang for our buck.”

The company said the S&M brand of fantasy sexcessories features the same quality of the Premium line but without the bells and whistles that would increase its price point.

For more information about Sportsheets Premium, please visit http://sportsheets.com,

For more information about S&M, please visit http://sexandmischief.com/

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!