Sep 26, 2011 2:00 PM PDT    Text size: 

NORTH BERGEN, N.J. — Venus Laboratory has rolled out Venus Aromatic Mist, a new body, linen and air freshener.

Venus Aromatic Mist enhances the existing aromatherapy fragrances in the current Venus BodyCare line. The 10 fragrances include: Cucumber Melon, Green Tea, Juniper, Lavender, Man, Mandarin Mango, Milk, Peach, Pineapple Tangerine and Pomegranate.

Introduced at July’s ANME Show in Burbank, Calif., and formally launched on Sept. 15, the company says the Venus Aromatic Mist line was a huge success at last week’s International Lingerie Show in Las Vegas.

 Nicole McCree, Venus BodyCare’s brand and sales manager, was on hand to do live demonstrations at each of its distributors’ booths, including Eldorado, Holiday Products and Williams Trading Co., where   customers were allowed to begin placing orders.

“This is an exciting time for the Venus BodyCare line because we are introducing a new item that is booming in the mass consumer packaged goods industry,” Venus BodyCare CEO Rafi Maman said. “Due to the global economic down turn, more and more women and men are foregoing expensive perfumes and sprays for very light mists that freshens their bodies and linens and can be applied a few times throughout the day.”