LOS ANGELES — After weeks of teasers inviting the industry to “Come In Style,” The Screaming O will debut the Studio Collection this weekend at the International Lingerie Show in Las Vegas.
While remaining tight-lipped with details, the company says that the Studio Collection is a line of products made, merchandised and branded unlike anything else in the adult market. The new endeavor will position adult products in an entirely new realm of consumer appeal, providing adult retailers with a brand new way to promote and market intimate items, the company said.
“The Studio Collection is a game-changing venture that modernizes and stylizes an entire product category with a fresh look, heightened functionality, and a uniquely original merchandising plan,” The Screaming O partner Keith Caggiano said. “Once it hits store shelves, The Studio Collection will be a series of products shoppers ask for by name. You’ll see why.”
According to the company, the Studio Collection is a high-quality collection of adult intimacy products designs using mainstream marketing techniques that are most commonly used in the mainstream fashion world.
A unique selection of matching merchandising tools, displays and in-store accessories also are available with each order.
For more sneak peeks, visit ScreamingOStudio.com, which is where the full collection will be featured following its industry debut at ILS.
The Studio Collection will hit the market at the International Lingerie Show in Las Vegas Sept. 19-21 and is available for order mid-October.
For a special preview, make an appointment with product representative Conde Aumann via email at conde@screamingo.com.
