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Eldorado and Pipedream Join Forces for ILS

Eldorado and Pipedream Join Forces for ILS
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Sep 15, 2011 1:30 PM PDT    Text size: 

CHATSWORTH, Calif. — Pipedream will give a sneak peak of its new Fetish Fantasy Lingerie collection at Eldorado's booth at the International Lingerie Show next week in Las Vegas.

According to the company, the new collection is designed by women for women of all sizes, and is set to change the way intimate apparel is manufactured, marketed and sold.

"We're one of the only lingerie manufacturers to offer our entire collection in sizes ranging from 'one size' all the way up to 4X," Pipedream CEO Nick Orlandino said. "We're not trying to hide women's curves with boring babydolls and conservative night gowns. Fetish Fantasy Lingerie encourages full-figured women to wear the same exact designs we offer 'one-size' women and feel just as sexy in them."

Fetish Fantasy Lingerie consists of 24 original patterns and designs, all featuring Pipedream's signature kinky twist. Orlandino says that the catalog and packaging, which has to be seen in person to be appreciated, is further proof Pipedream is doing things different every step of the way.

"You have to see and touch these boxes to appreciate what we've done here," he explains. "Customers will appreciate the added value in that, everything pictured in the photo on the box is included (except shoes) and retailers will love our new innovative cross-promotion campaign and plan-o-gram. This isn't ordinary lingerie, so why put it in the same section of your store?"

Pipedream's full line of Fetish Fantasy Lingerie can be cross-marketed in store's existing Fetish Fantasy sections, where customers will be able to wear flirty fetish gear to compliment their fetish play. 

The latest Fetish Fantasy Lingerie plan-o-gram continues Orlandino's vision of taking over one wall at a time, the company said, adding that retailers are encouraged to include the line among best-selling furry cuffs, strap-ons, masks, whips, ball gags and sex furniture as a new way to increase sales.

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