IFFOR’S Policy Council Seeks to Make .XXX Sites Safe

WASHINGTON — Now that the policy council for the International Foundation for Online Responsibility, the policymaking board for .XXX, has been established, policy council members are now getting down to the business at hand.

The nine policy board members, made up of professionals from various backgrounds, are responsible for initiating a series of policies for responsible business practices and conduct within the .XXX online adult entertainment community using IFFOR policies.

One of its primary duties is to balance First Amendment and privacy rights of users with legal regulations in keeping children away from online porn.

“The 1st Amendment is U.S.-centric,” IFFOR executive director Joan Irvine told XBIZ.

 “Free expression is worldwide and the privacy regulations in the U.S. are nothing compared to Canada and in Europe.  I had meetings this week in Ireland and it was an eye-opener. This is why the IFFOR policy council includes people from various countries and industries. The policy council and their stakeholder groups are there to help IFFOR address these.”

One of the council members is law professor Fred Cate who specialized in privacy and security. He says that the council also is faced with the task of making sure .XXX sites are safe to visit.

 "What's the thing that stops people from paying for adult content online now? The fear that they or their computer will be compromised," he said.

He adds that the foundation will require companies to keep their sites free of malware and viruses by installing programs to protect sensitive user information. All these security features are just one of the reasons why registering for .a XXX site is in the companies’ best interest, Cate said.

The policy council will also be heading into uncharted territory and dealing with challenges that impact an international online market.

“I went to the Aspen Forum and then to the Nxt Conference last month and was told that the world is watching what ICM Registry and IFFOR does,” Irvine said. “This is the most responsibility I’ve ever dealt with. We need to address issues on an international basis that no one has ever done before.”

But despite how well intentioned the council is, many adult professionals strongly oppose .XXX and the potential consequences that sTLD may have on the industry.

“I believe once they understand how the TLD and domain world work, they will be ‘in awe’ of what ICM Registry did,” Irvine said.

“I speak with a number of mainstream companies who say ‘only $200’ (approx.) to block our company name. This is cheap. In addition to the $1,500 to go through the ICANN Uniform Domain Name Dispute Resolution Policy (UDRP), it would cost thousands for our lawyers.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pre-Nominations Now Open for 2026 TEAs

The pre-nomination period for the 2026 Trans Erotica Awards (TEAs) is now open.

FSC Releases Updated Age Verification Toolkit

The Free Speech Coalition (FSC) has announced the release of its updated age verification toolkit.

Duke Tax Joins Pineapple Support as Supporter-Level Sponsor

Duke Tax has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

UK Moving Ahead with Plan to Outlaw 'Choking' Content

The U.K. government has announced its intent to follow through on criminalizing “choking” content, a plan that was announced earlier this year.

Italy to Require Age Verification for Adult Sites

Italian media regulator AGCOM has announced that all sites and platforms hosting adult content will be required to implement age verification systems starting Nov. 12 to prevent access by users under 18.

'MILFlicious' Launches Through YourPaysitePartner

MILFlicious.com has officially launched through YourPaysitePartner (YPP).

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Show More