Home > News > pjur's Marketing Message Rides on Hong Kong Taxis • Bookmark   • Newsletters   • Register Search Options


pjur's Marketing Message Rides on Hong Kong Taxis

pjur's Marketing Message Rides on Hong Kong Taxis
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 172 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 15, 2011 10:00 AM PDT    Text size: 

WASSERBILLIG, Luxembourg — After a successful promotion campaign on 50 city buses during the Chinese New Year’s festivities in Hong Kong earlier this year, pjur is now taking its marketing message to the city’s taxi cabs.

Taxi passengers can learn about pjur's diverse product range through a video ad clip displayed on screens in passenger compartments.

Pjur said the ads give riders incentive to put the latest "must-have" product on their shopping lists before they reach their destination.

“In our latitudes, when we hear taxi ads, we think of ads on the sides of the cars, on headrest ads or inside racks with flyers in the passenger compartment. In Hong Kong, however, taxis are equipped with screens in the passenger compartment — a perfect opportunity to create more awareness for the pjur brand by way of entertaining advertising clips,” the company said.

And the weeks before the Macao Asia Adult Expo in August was the perfect time to launch the city-wide campaign, pjur noted, as the additional marketing tools helped reach its target audience.

“The classical means of transportation are a great medium for advertisement in a metropolis such as Hong Kong. The pjur bus ads and the ads in subway stations definitely had an impact on the sales figures and were reflected in the feedback from the retailers," said CEO Alexander Giebel.

He added, "TV screens in taxis enable us to reach consumers during a waiting period and give us the opportunity to inform them in the most comfortable, entertaining way about our products."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!