Court: Alabama Can Continue Sex Toy Sales Ban

BIRMINGHAM, Ala. — In a blow to sex toy and novelty retailers, Alabama’s sex toy ban survived another court challenge in federal court.

A U.S. District Court in Birmingham ruled that Alabama has a right to limit sales of vibrators, sex dolls and butt plugs, as well as any other device used for sexual arousal.

Alabama’s sex toy statute criminalizes the commercial distribution of “any device designed or marketed as useful primarily for the stimulation of human genital organs.” Violations are punishable with fines of up to $10,000 and as much as a year in prison.

Sheri Williams, who owns Pleasures stores in Huntsville and Decatur, filed the lawsuit with seven other women and two men against the state Attorney General

Williams and the other plaintiffs argued the law was unconstitutional under Lawrence vs. Texas, 539 U.S. 558 (2003), in which the U.S. Supreme Court found no rational basis in public morality for banning sodomy.

But U.S. District Judge C. Smith’s latest ruling finds that the sex toy ban "does not fit squarely within the mold of Lawrence" and therefore survives review.

"[T]he Alabama statute does not offend the human dignity of a stigmatized class of individuals, nor implicate equal protection concerns about targeting a 'discrete and insular minority' for discrimination or harm out of simple hostility," Smith said in the ruling.

The case has wended its way throughout the legal labyrinth for seven years, starting with Smith’s 1999 holding that the law “was not rationally related to any legitimate state interest."

In a following legal test Smith reversed his decision, then invalidated it.

Then the 11th U.S. Circuit Court of Appeals limited Smith’s review to a more narrow issue — whether public morality is still a sufficiently rational basis to prohibit what the state's lawyers have called "commerce in the pursuit of orgasms by artificial means for their own sake."

This time around, Smith showed sarcasm after being rebuked by the 11th Circuit for not following its earlier instructions. "This lowly court," he said in a footnote, "can only hope that it has not again so woefully misconstrued the 11th Circuit’s directives."

The case is Williams vs. King, No. CV-98-S-1938.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

OTouch Debuts 'YU-BattleHelm' Vibe Set

OTouch has introduced its YU-BattleHelm couples vibration set.

Orion Debuts 'G-Spot Vibrator With Rotating Tickler' From Sweet Smile Line

Orion Wholesale has introduced the G-Spot Vibrator With Rotating Tickler from its Sweet Smile line.

CalExotics Expands 'Connect' Line

CalExotics has expanded its app-controlled Connect line with three new products, Explorer, Warming Wand, and Advanced Probe.

FSC Talks Age Verification on Capitol Hill

The Free Speech Coalition (FSC) has published a blog post detailing the organization's talks on age verification on Capitol Hill in Washington.

FTC Warns PayPal, Stripe, Visa, Mastercard Against Debanking

Federal Trade Commission Chairman Andrew Ferguson sent letters on Thursday to the CEOs of PayPal, Stripe, Visa and Mastercard, warning them against debanking practices — including denying customers access to services based on lawful business activities perceived as high-risk.

JO Debuts 'Vitalize' Skincare Line

JO has introduced its new Vitalize collection of skincare products.

EU Cites 4 Adult Sites for AV Breaches

The European Commission has preliminarily found PornHub, Stripchat, XNXX and XVideos to be in breach of Digital Services Act provisions intended to shield minors from adult content.

Group C CEO Helena Catoir Collaborates With Pierre Woodman on 'Woodman Casting' Game

Helena Catoir, CEO of board game company Group C, met with casting director Pierre Woodman to discuss the upcoming release, “Woodman Casting X — The Game.”

Blush Debuts 'Candice' From 'EnLust' Stroker Collection

Blush has introduced the new Candice stroker sleeve from its EnLust line.

Show More