Peekay Names Vince Woolgar as CEO

AUBURN, Wash. — Peekay announced it has named Vince Woolgar as chief executive officer.

"I am extremely excited to be a part of the Peekay family," Woolgar said. "To be a part of an organization that provides an exciting environment to allow individuals to explore their human sexuality and acknowledges the freedom to do so is inspiring. I look forward to working with the entire Peekay team and being a part of the continued success that is on the horizon."

Woolgar brings 20 years of executive leadership, operations and change management expertise. He most recently served as the senior vice president of operations for Frederick's of Hollywood.

Previously, he served in leadership and management roles for Art Wholesalers, Dormont Manufacturing Company and Gander Mountain.

"We searched nationwide and interviewed well over 20 candidates, and were impressed by many,” Peekay founder and COB Phyllis Heppenstall said. “Our quest was to get the best. We are fortunate to have Vince join the Peekay team. Expansion and acquisition plans will move forward at an accelerated pace with the dynamic leadership team we now have.

"We also are very fortunate to have Phy Abramson continue as part of our executive team," Heppenstall said. "Phy has served Peekay for the past eight-plus years as both our chief operations officer and chief financial officer. She will remain a key part of this new team as a mentor, advisor and chief financial officer."

According to Peekay, it has spent the past year building its leadership team and is poised for growth. In addition to Woolgar, Peekay added several new department heads to its organization.

In October 2010, Jeremy Owen, the former director of merchandising with the Seattle Sonics, joined the company as director of merchandising and inventory.

Martin Walker, a former vice president with Tully's Coffee, was added in January as director of marketing and visual merchandising. And in February, David Leigh, a former vice president with The Shane Company, was promoted to director of retail sales.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Blush Debuts 'Rowen' From 'EnLust' Collection

Blush has introduced the new Rowen dildo from its EnLust line.

XBIZ 2027 Hotel Room Booking Now Open

Hotel booking is now open for XBIZ 2027, giving attendees the opportunity to secure their stay at the host venue, JW Marriott L.A. Live.

CalExotics Expands 'Aura' Collection

CalExotics has expanded its Aura collection with three rechargeable bullet vibrators and two dual-action massagers.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Blush Introduces 'Aurora' Dildo From Avant Line

Blush has debuted the Aurora dildo from its Avant Collection.

Womanizer Introduces 'Liberty 2 Leopard Edition' Stimulator

Womanizer has debuted its new Liberty 2 Leopard Edition clitoral stimulator.

Honey Play Box Taps Aly Kennel for Sales Rep Role

Honey Play Box has added Aly Kennel to its sales team.

Womanizer Debuts 'Beauty' Stimulator

Womanizer has debuted its new Womanizer Beauty clitoral stimulator.

Svakom Introduces Custom Engraving for 'Klitty'

Svakom has introduced its new customizable engraving service for its Klitty vibrator.

Show More