Peekay Names Vince Woolgar as CEO

AUBURN, Wash. — Peekay announced it has named Vince Woolgar as chief executive officer.

"I am extremely excited to be a part of the Peekay family," Woolgar said. "To be a part of an organization that provides an exciting environment to allow individuals to explore their human sexuality and acknowledges the freedom to do so is inspiring. I look forward to working with the entire Peekay team and being a part of the continued success that is on the horizon."

Woolgar brings 20 years of executive leadership, operations and change management expertise. He most recently served as the senior vice president of operations for Frederick's of Hollywood.

Previously, he served in leadership and management roles for Art Wholesalers, Dormont Manufacturing Company and Gander Mountain.

"We searched nationwide and interviewed well over 20 candidates, and were impressed by many,” Peekay founder and COB Phyllis Heppenstall said. “Our quest was to get the best. We are fortunate to have Vince join the Peekay team. Expansion and acquisition plans will move forward at an accelerated pace with the dynamic leadership team we now have.

"We also are very fortunate to have Phy Abramson continue as part of our executive team," Heppenstall said. "Phy has served Peekay for the past eight-plus years as both our chief operations officer and chief financial officer. She will remain a key part of this new team as a mentor, advisor and chief financial officer."

According to Peekay, it has spent the past year building its leadership team and is poised for growth. In addition to Woolgar, Peekay added several new department heads to its organization.

In October 2010, Jeremy Owen, the former director of merchandising with the Seattle Sonics, joined the company as director of merchandising and inventory.

Martin Walker, a former vice president with Tully's Coffee, was added in January as director of marketing and visual merchandising. And in February, David Leigh, a former vice president with The Shane Company, was promoted to director of retail sales.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hankey's Toys Unveils 'Atlas' Anal Plug and 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Atlas anal plug and a new size of its Peak prostate dildo.

Arcwave Debuts 2 New Strokers

Arcwave has introduced its new Orbit and Thruster strokers.

LELO Debuts 'LELO Labs' Enhancements Line

LELO has introduced its new LELO Labs line of performance enhancers.

Adam & Eve Reveals Results of 'Bedroom Confidence' Survey

Adam & Eve has released the results of a survey asking respondents about their level of confidence in the bedroom.

Lovense, Hustler Hollywood Partner for 'Turned On' Event Series

Lovense and Hustler Hollywood have partnered for a series of product demonstration and staff training events, taking place in 18 cities throughout July.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Lovehoney Group Names Simon Smith Sales Director

Lovehoney Group has appointed Simon Smith as its new sales director for the Americas.

Honey's Place, Paradise Sign 'Illumination' Distro Deal

Honey's Place has signed a deal with pleasure brand Paradise to distribute its Illumination line of light-up, app-controlled vibrators.

Orion Expands 'Your Strap-On' Collection From You2Toys Line

Orion Wholesale has added two new sets to the Your Strap-On collection from its You2Toys line.

Honey Play Box Introduces 'Kai Pro' Stroker

Honey Play Box has debuted its new Kai Pro stroker.

Show More