Peekay Names Vince Woolgar as CEO

AUBURN, Wash. — Peekay announced it has named Vince Woolgar as chief executive officer.

"I am extremely excited to be a part of the Peekay family," Woolgar said. "To be a part of an organization that provides an exciting environment to allow individuals to explore their human sexuality and acknowledges the freedom to do so is inspiring. I look forward to working with the entire Peekay team and being a part of the continued success that is on the horizon."

Woolgar brings 20 years of executive leadership, operations and change management expertise. He most recently served as the senior vice president of operations for Frederick's of Hollywood.

Previously, he served in leadership and management roles for Art Wholesalers, Dormont Manufacturing Company and Gander Mountain.

"We searched nationwide and interviewed well over 20 candidates, and were impressed by many,” Peekay founder and COB Phyllis Heppenstall said. “Our quest was to get the best. We are fortunate to have Vince join the Peekay team. Expansion and acquisition plans will move forward at an accelerated pace with the dynamic leadership team we now have.

"We also are very fortunate to have Phy Abramson continue as part of our executive team," Heppenstall said. "Phy has served Peekay for the past eight-plus years as both our chief operations officer and chief financial officer. She will remain a key part of this new team as a mentor, advisor and chief financial officer."

According to Peekay, it has spent the past year building its leadership team and is poised for growth. In addition to Woolgar, Peekay added several new department heads to its organization.

In October 2010, Jeremy Owen, the former director of merchandising with the Seattle Sonics, joined the company as director of merchandising and inventory.

Martin Walker, a former vice president with Tully's Coffee, was added in January as director of marketing and visual merchandising. And in February, David Leigh, a former vice president with The Shane Company, was promoted to director of retail sales.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Show More