pjur Claims Success at AAE Expo

Ariana Rodriguez

WASSERBILLIG, Luxembourg — pjur and its Asian partner Sampson Store, presented pjur products at the Asia Adult Expo in Macao Aug. 19-21.

The team was helmed by Sampson Store CEO Evan Sho, and according to the company he had no problem rousing the visitors’ interest, having had  pjur’s Superhero featured in numerous marketing campaigns in 2011, including advertisements on the sides of city buses in Hong Kong, TV and print ads.

According to the company, pjur Superhero was also one of the top-sellers at the stand, and trade fair visitors were captivated by the pjur Superhero commercial that was awarded the bronze lion and could be watched on big screens around the pjur stand.

In addition, another pjur Superhero spot — shot in Asia and featured in a TV campaign —and a product trailer for the regular pjur range were shown at pjur’s AAE booth.

 “AAE 2011 was a great success for us,” Sho said. “The visitors reacted very positively to our products. The pjur Superhero spray is turning into a top-seller all over Asia. The trade fair helped us to create even greater awareness for the pjur brand in Asia.”

Alexander Giebel, CEO of pjur group, also was in Macao to support his Asian partners during the event.

AAE is now in its fourth year, and show organizers say this year welcomed 35,000 attendees from about 40 countries — an increase of 15 percent over last year’s event.

AAE was held at the convention center at the Venetian hotel, and featured 100 exhibitors.