Home > News > Baci Lingerie Announces 1979 Diffusion as French Partner • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Baci Lingerie Announces 1979 Diffusion as French Partner

Baci Lingerie Announces 1979 Diffusion as French Partner
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.88%
Yes, but in a few years
  36.90%
No
  23.21%
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.
Aug 16, 2011 3:15 PM PDT    Text size: 

MIAMI — Baci Lingerie has announced its new partnership with French company 1979 Diffusion, and will be doing business as Baci Lingerie France.

Baci Lingerie France’s headquarters is located at 72 rue du faubourg st Honore 75008 Paris, close to palais de l'elysee. Baci Lingerie France will ensure the largest distribution and exposure of Baci’s collections and will open 50 Baci Lingerie mono brand stores in the best locations in France in the next six years, the company said, with some of the first stores opening in Paris in the coming months.

“We are very excited to have found the right partner to enter one of the biggest and most sophisticated lingerie markets in the world and we believe Baci Lingerie France greatly understood Baci Lingerie’s concept of affordable luxury and will allow French women to feel glamorous at an incredible price,” said Joy Menon, director of brand communication for Baci Lingerie. “It’s important for us to have a partner who shares our vision and philosophy. This is why we chose Baci Lingerie France as our partner to launch our attack on the French market. They understand that affordable luxury is not just providing lingerie at a great price but create an entire world around the brand and making the customer feel special. It is art and beauty accessible by everyone. It really is a revolution.”

Baci Lingerie France will be managed by Stéphane Coquelet, who posses 15 years’ experience in the lingerie distribution at Dim and Le Bourget SA.

“We immediately fell in love with the Baci Lingerie experience and we are very excited to be a player of such a revolution of the lingerie market,” Coquelet said. “For the first time ever, every French woman will be able to each day enjoy glamorous lingerie at an affordable price.”

Art, beauty, seduction and romance are imbedded in France’s culture, as it is in Baci Lingerie’s, the company said.

“Women here are going to respond to the beauty of the product, the artfulness of the presentation, and they are definitely going to respond to the prices,” Coquelet said. “We are really excited to see the Baci Lingerie Revolution take hold of France. Moreover, Baci Lingerie is developing a unique twist to lingerie retailing, by providing unique concept and tools to easily sell lingerie items to a wide consumer ship.”

For more information about Baci Lingerie, email info@baci-lingerie.com, or visit Baci-Lingerie.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Camming Issue: Models vs. Affiliates

One of the most contentious conversations among cam models today involves affiliate promotions that include unauthorized photos or videos of the models. This isn’t a matter of a model’s, network’s,... More »

Camming Issue: Profits on Rise for Performers

It’s been 20 years since JenniCam rocked the infant internet with the first adult-oriented live cam shows, revealing the intimate details of this groundbreaking cam performer’s daily life —... More »

Caring About Camming: Academia Takes a Closer Look

Editor’s Note: Rachel Stuart is a PhD Researcher at the University of Kent’s School of Sociology, Social Policy and Research, undertaking an investigation of some of camming’s nuances,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!