Trojan Hits the Road With Promo Truck

Lyla Katz

NEW YORK — Trojan has rolled out a sex toy truck that’ll be hitting the streets this week to raise sexual health awareness with product giveaways and other activities.

The Trojan promo truck will be traveling around Manhattan and Brooklyn this Thursday and Friday, distributing free Trojan Her Pleasure condoms and vibrating rings.

“The Trojan Vibrations Truck Tour is meant to be a fun and engaging ‘vehicle’ to share Trojan’s latest and greatest vibration innovations with pleasure-seekers throughout New York City,” Bruce Tetreault, group product manager for Trojan Sexual Health Products, told XBIZ.

“Our goal is to mainstream conversations around vibrators by interacting with consumers in an approachable way and make them more accessible to the masses.”

Some of the truck stops include Off the Wagon near Washington Square Park and The Williamsburg Waterfront in Brooklyn. The truck will be wrapping up its New York road trip at the tip of Long Island in the resort town of Montauk on Saturday.

Tetreault said the while the company doesn’t have immediate plans to bring the Trojan Vibrations truck to other locations, it may look at bringing it to different markets in the coming year based on consumer reactions and feedback.