LEAF Unveiling Receives Acclaim

BURBANK, Calif. — BMS Factory’s launch of the LEAF collection at the ANME Founders Show last week was hailed by trade show attendees, the company says.

LEAF is BMS’ new luxury line of silicone massagers that are rechargeable, waterproof and feature PowerBullet technology. The collection was showcased in a bright, clean display at ANME.

“LEAF has far exceeded our expectations at this year’s show,” said Steve Bannister, BMS Factory president and CEO. “I couldn’t be happier with the attention and excitement that everyone showed!”

According to the company, within the first day, crowds were so large at the booth that BMS needed more associates on hand to speak with everyone about LEAF and answer questions.

“By the end, BMS was a star of the show, gaining much attention from influential people in the industry,” the company said. “From interacting and spending time with people to hear their feedback and thoughts, the consensus from the crowd was clear. That is that LEAF is the clean and fresh alternative to the standard vibrator that many have been craving for a long time, and may not have even known it.”

BMS also showcased its new line for men, LUX. The collection features luxurious prostate stimulators featuring the same silicone finish as LEAF. Similarly to LEAF, it features two models that also harness the power or PowerBullet.

“It’s a good feeling when one of your colleagues approaches you on their own to shake your hand and say, great job,” Bannister said.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a deal with LoveStore Mexico to carry the pleasure brand's products for distribution to Mexican retailers.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Show More