BMS Launches LUX for Men

TORONTO — Following BMS Factory’s recent launch of its Leaf collection, the company unveiled the LUX line for men at the ANME Show in Burbank this week.

Focusing on comfort and ease-of-use, LUX is designed for pleasurable prostate stimulation. Featuring a silicone finish, which is fully waterproof, the company said the toy’s smoothness  will indulge first timers as well as more adventurous users.

LUX launched with four models with plans to extend the collection.

The Lx1 and the Lx2 are non-vibrating models for manual stimulation. For an added sensation, the Lx3 and Lx4 are both rechargeable units powered by PowerBullet technology.

One of the vibrating models will be a penis ring that’s seamlessly covered in the same silicone finish as the rest of the line that is designed to pleasure the user’s partner as well as himself during use.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Names Rob Phaneuf VP of Sales and Marketing

Electric Novelties has appointed adult industry veteran Rob Phaneuf vice president of sales and marketing, effective immediately.

Beisar Introduces 'Black-White Faunus' Thrusting Vibrator

Beisar has debuted its new Black-White Faunus thrusting fantasy vibrator.

Eldorado Introduces 'Dr. Tush' Anal Plug Sets

Eldorado Trading has debuted the new Dr. Tush line of anal plug sets.

Pjur Introduces 'Intimate Flavors' Oral Gel From 'Nature' Line

Pjur has debuted its Intimate Flavors Oral Delight Gel from its Nature line.

Lovehoney Group, Svakom Sign Licensing Agreement for Technology Exchange

Lovehoney Group and Svakom have entered into a licensing agreement to exchange intellectual property.

Screaming O Debuts 'Ride the Pickle' Pleasure Ring

Screaming O has introduced its new Ride the Pickle vibrating C-ring, part of its food-themed collection.

Williams Trading Founder Bob Pyne Sr. Passes Away at 88

Bob Pyne Sr., founder of Williams Trading Co. and adult industry pioneer, has passed away at the age of 88.

Beisar Introduces 'E-Stim Anal' Collection

Beisar has debuted its new E-Stim collection of anal pleasure products.

Hankey's Toys Debuts UnicornHorn48 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48.

Rouge Opens US-Based Warehouse

U.K. pleasure brand Rouge has expanded into the United States with a new U.S.-based warehouse.

Show More