Dreamgirl Revamps Diamond Collection Packaging

Ariana Rodriguez

LOS ANGELES — Dreamgirl is adding new features to its 2011/2012 Diamond Collection of packaged lingerie.

The line’s packaging now features a gold foil Dreamgirl logo set in the center top of the red diamond on a black background. Each signature Red Diamond box has enlarged front and back images, as well as multiple plastic windows on both sides of the box.

Some styles have a gold banner along the bottom of the image to signify to the consumer the additional items included with the lingerie such as DVDs or intimate toys.

The Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. They also include a matching thong or G-string and are available for $8 to $13 wholesale.

“We are launching our updated Diamond packaging this year in the lingerie and pasties categories,” Dreamgirl International CEO Christopher Scharff said. “We have introduced new elements to enhance an already great program. We think the new packaging will increase sales by creating a strong statement for our retailer’s wall systems.”