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Baci Lingerie Opens Mono Brand Stores

Baci Lingerie Opens Mono Brand Stores
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Jun 22, 2011 2:45 PM PDT    Text size: 

MIAMI — Baci Lingerie has announced the grand opening of its mono brand stores.

According to the company, the grand opening of its Budapest location attracted large crowds of shoppers that waited for months in anticipation of the brand’s arrival in Hungary.

Baci Lingerie said it is preparing for the opening of 3,000 stores worldwide in the next six year and already has stores planned to open in the next three months in countries such as Scandinavia, UAE, U.K., Spain, Holland, Germany, Mexico and Lithuania.

A global promotional trailer of Baci Lingerie’s store opening is available at Baci-Lingerie,com/retail-revolution.

“Baci Lingerie concept of affordable luxury is exactly what the consumer wants in Hungary,” said Tamás Takacs, Baci Lingerie exclusive distributor and brand owner for Hungary. “People have really been anxiously waiting for Baci Lingerie store and the people are really excited that we opened.”

Takacs will open three additional stores within the next three months and plans to open 60 stores in the next six years.

According to Baci Lingerie, its introduction of sexy and provocative lingerie at affordable prices has resulted in sales exceeding its expectations.

The company reports that out of every second customer, 50 percent is buying products, compared to the 9 percent typically reported in the lingerie industry.

While the retail lingerie demographic is comprised of  3-4 percent male, Baci Lingerie said it is also changing the retail lingerie demographic as 35-40 percent of men are purchasing lingerie in Baci Lingerie mono brand stores. The company credits the high-end quality photos and artwork as seducing the male demographic into being more comfortable with entering, and shopping, at a lingerie store.

“We are tremendously surprised with the amount of men that are entering the store and buying products,” Baci Lingerie COO Robert Rosen said. “I believe that typical lingerie stores are very intimidating and confusing for men to enter and buy products. With our concept beautifully designed packaging men are responding to the easy and convenience of the world Baci Lingerie is creating.”

Those interested in investing in a Baci Lingerie mono brand store can email info@baci-lingerie.com.

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