Avelli Inks Strategic Canadian Distro Deal With MJM Novelty Sales

BOULDER, Colo. — Intimate lifestyle brand management firm Avelli, Inc. has announced the signing of an exclusive strategic agreement with MJM Novelty Sales for Canadian distribution.

Avelli, Inc. creates and manages the Ophoria Toys and Lover’s Choice brands.

“As part of our continued business model transition for 2011, we are pleased to have MJM Novelties join our global distribution partners: Calvista (Australia) and TongaBV (majority of Europe),” said Randall Hughes, president and CEO of Avelli, Inc. “We are confident that MJM Sales will work to vigorously promote both of our home grown brands in the Canadian marketplace.”

For its part, MJM Novelty Sales said it is pleased to have secured the Canadian distribution rights for Ophoria and Lover’s Choice brands.

“We have a long standing relationship with Avelli and we are thrilled to take it to the next level with exclusive Canadian distribution rights,” said Maxim Marion, vice president of sales for MJM Novelty Sales Inc.

For more information, visit AvelliBrands.com and MJMSales.ca.