BMS Exhibits Swan at Adultex 2011

Ariana Rodriguez

MELBOURNE, Australia — BMS Factory formally launched Swan in Calvista’s Adultex 2011.

Swan is a collection of completely waterproof, silicone covered, virtually seamless and rechargeable vibrators that operate with PowerBullet technology.

According to the company, a sneak peek of the Swan collection was offered to attendees of last year’s Adultex and resulted in BMS being named “Star of the Show.”

“I only brought five or six hand samples last year and put them in my booth to see what would happen,” BMS CEO Steve Bannister said. “By the second day of business, the Australian people not only found my products, but gave them outstanding recognition. I was flattered.”

BMS’ Kim Broderick and Jane Guo attended Adultex, to operate the company’s exhibit and offer product information.

“We demonstrated how PowerBullet and Swan work so well together and why it is a lethal combination,” Broderick said. “We held training seminars to as many as we could on the benefits of Swan and proved to the buyers why we have reinvented the vibrator.”

According to the company, the 12-piece Swan collection will be available in Australia in August.

The Swan line is only available outside of North America. In North America, the collection is sold under the brand name, Vanity by Jopen.