Avelli Names Steve Rane as Controller

BOULDER, Colo. — Intimate lifestyle brand management company Avelli has announced the addition of Steve Rane to the role of controller.

According to the company, Rane brings 17 years of financial experience to Avelli and will oversee the company's budget preparation, accounting, asset allocation, cash management and financial reporting.

“Avelli is proud of all our employees, who have made possible our continued growth and reputation as a premier lifestyle brand management firm,” Avelli President and CEO Randall Hughes said. “We're excited to welcome Steve to the Avelli team and look forward to his expert oversight in maintaining the corporate financial integrity that has served as the backbone for Avelli's success. The entire Avelli team looks forward to Steve's contributions.”

Rane will be based in Avelli's Boulder office. He most recently served as controller for Copper Mountain Resort in the mountains of Colorado, where he was responsible for the financial integrity of a $75 million ski resort operations budget, the company said.

Prior to that, Rane served as chief financial officer of Coburn Development, a real estate services firm, where he raised more than $200 million in for capital for real estate development projects and managed a $20 million commercial property portfolio, according to the company.

“I'm thrilled about the opportunity to work for Avelli,” Rane said. “Their reputation as a team-oriented organization who cares about the quality of their products and the joy of their customers makes it easy to share my skills, yet a challenge to increase financial efficiency. I relish the opportunity to meet that challenge and help Avelli continue to achieve its value-oriented goals.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands 'Bare by Baci' Wellness Collection

Xgen Products has expanded its Bare by Baci line of wellness products with five new additions, comprising two pleasure balms, two body glow lotions, and a pheromone-infused body mist.

Full Circle Expands 'Be Savage' Lingerie Line

Full Circle has added 77 new items to its Be Savage lingerie collection.

Satisfyer Signs Multiyear US Distribution Deal With Williams Trading, Honey's Place

Satisfyer has entered into a multiyear U.S. distribution agreement with Williams Trading Co. and Honey's Place, naming both companies as master distributors for Satisfyer and Fun Factory products nationwide.

Male Rose Announces Ownership of Trademarks for Signature Pleasure Products

Pleasure brand The Male Rose announced that it has secured ownership of the registered trademarks for its signature products, including its namesake vibrator as well as the Gawk Gawk 3000.

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Show More