Avelli Names Steve Rane as Controller

BOULDER, Colo. — Intimate lifestyle brand management company Avelli has announced the addition of Steve Rane to the role of controller.

According to the company, Rane brings 17 years of financial experience to Avelli and will oversee the company's budget preparation, accounting, asset allocation, cash management and financial reporting.

“Avelli is proud of all our employees, who have made possible our continued growth and reputation as a premier lifestyle brand management firm,” Avelli President and CEO Randall Hughes said. “We're excited to welcome Steve to the Avelli team and look forward to his expert oversight in maintaining the corporate financial integrity that has served as the backbone for Avelli's success. The entire Avelli team looks forward to Steve's contributions.”

Rane will be based in Avelli's Boulder office. He most recently served as controller for Copper Mountain Resort in the mountains of Colorado, where he was responsible for the financial integrity of a $75 million ski resort operations budget, the company said.

Prior to that, Rane served as chief financial officer of Coburn Development, a real estate services firm, where he raised more than $200 million in for capital for real estate development projects and managed a $20 million commercial property portfolio, according to the company.

“I'm thrilled about the opportunity to work for Avelli,” Rane said. “Their reputation as a team-oriented organization who cares about the quality of their products and the joy of their customers makes it easy to share my skills, yet a challenge to increase financial efficiency. I relish the opportunity to meet that challenge and help Avelli continue to achieve its value-oriented goals.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Be Savage' Line

Full Circle Distribution has introduced 30 new styles from its Be Savage line of lingerie.

Sportsheets to Debut 'Signature' Collection at ANME

Sportsheets will introduce its new Signature collection at the ANME trade show in Burbank next month.

JO Debuts 'Bake Shoppe' Lube Collection

JO has introduced its Bake Shoppe Collection of flavored lubricants.

Dollmora Wellness Now Offering OEJ's Cristal, Zodiac Collections

Dollmora Wellness has partnered with Our Erotic Journey (OEJ), adding the Zodiac and Cristal Collections to its curated catalog of pleasure products.

Aneros Debuts 'Soaker' Cleaning Accessory

Aneros has introduced its new Soaker accessory for cleaning prostate massagers.

Lovense Launches 'Control Me' Livestream Feature

Lovense has officially launched its new Control Me feature for livestreams.

Wicked Sensual Care Debuts 'Natural' Lube From 'Simply' Collection

Wicked Sensual Care (WSC) has introduced the new Natural lubricant from its Simply collection.

Playharda Introduces 'Hard Nox' Line

Playharda Wholesale has debuted the Hard Nox collection of pleasure products.

Nalpac Releases 2026 Summer Catalog

Nalpac has released its 80-page 2026 summer catalog, featuring hundreds of products.

Kheper Releases 'Intimacy Heart' Massagers

Kheper Games has debuted its new Intimacy Heart Massagers.

Show More