Avelli Names Steve Rane as Controller

BOULDER, Colo. — Intimate lifestyle brand management company Avelli has announced the addition of Steve Rane to the role of controller.

According to the company, Rane brings 17 years of financial experience to Avelli and will oversee the company's budget preparation, accounting, asset allocation, cash management and financial reporting.

“Avelli is proud of all our employees, who have made possible our continued growth and reputation as a premier lifestyle brand management firm,” Avelli President and CEO Randall Hughes said. “We're excited to welcome Steve to the Avelli team and look forward to his expert oversight in maintaining the corporate financial integrity that has served as the backbone for Avelli's success. The entire Avelli team looks forward to Steve's contributions.”

Rane will be based in Avelli's Boulder office. He most recently served as controller for Copper Mountain Resort in the mountains of Colorado, where he was responsible for the financial integrity of a $75 million ski resort operations budget, the company said.

Prior to that, Rane served as chief financial officer of Coburn Development, a real estate services firm, where he raised more than $200 million in for capital for real estate development projects and managed a $20 million commercial property portfolio, according to the company.

“I'm thrilled about the opportunity to work for Avelli,” Rane said. “Their reputation as a team-oriented organization who cares about the quality of their products and the joy of their customers makes it easy to share my skills, yet a challenge to increase financial efficiency. I relish the opportunity to meet that challenge and help Avelli continue to achieve its value-oriented goals.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

b-Vibe Anal Academy Adds Clinician-Reviewed Training Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

RetailCurrent Launches to Help Shoppers Find Products at Local Stores

RetailCurrent, a new tool that helps brands connect online shoppers with nearby retailers carrying their products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Show More