Avelli Names Steve Rane as Controller

BOULDER, Colo. — Intimate lifestyle brand management company Avelli has announced the addition of Steve Rane to the role of controller.

According to the company, Rane brings 17 years of financial experience to Avelli and will oversee the company's budget preparation, accounting, asset allocation, cash management and financial reporting.

“Avelli is proud of all our employees, who have made possible our continued growth and reputation as a premier lifestyle brand management firm,” Avelli President and CEO Randall Hughes said. “We're excited to welcome Steve to the Avelli team and look forward to his expert oversight in maintaining the corporate financial integrity that has served as the backbone for Avelli's success. The entire Avelli team looks forward to Steve's contributions.”

Rane will be based in Avelli's Boulder office. He most recently served as controller for Copper Mountain Resort in the mountains of Colorado, where he was responsible for the financial integrity of a $75 million ski resort operations budget, the company said.

Prior to that, Rane served as chief financial officer of Coburn Development, a real estate services firm, where he raised more than $200 million in for capital for real estate development projects and managed a $20 million commercial property portfolio, according to the company.

“I'm thrilled about the opportunity to work for Avelli,” Rane said. “Their reputation as a team-oriented organization who cares about the quality of their products and the joy of their customers makes it easy to share my skills, yet a challenge to increase financial efficiency. I relish the opportunity to meet that challenge and help Avelli continue to achieve its value-oriented goals.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Zalo Signs Distro Deal With ECN

Zalo has inked a deal with East Coast News (ECN) for U.S. distribution.

Toendi Debuts 'Aurora 2' Vibe

Toendi has unveiled its new Aurora 2 vibrator.

Je Joue 'ILY G-Spot Wand' Featured in Vice Review

Je Joue’s ILY G-Spot Wand has been named Best G-Spot Wand in a new round-up of the best wand vibrators on Vice.com.

Beisar Introduces 'Pelor' Anal Vibe

Beisar has debuted its Pelor vibrating anal pleasure product.

Holiday Now Shipping 'Zumio X2' Stimulator

Holiday Products is now shipping the Zumio X2 clitoral stimulator.

CalExotics Appoints Lupe Martinez, Austin Ferdinand to Executive Team

CalExotics has named Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development.

Sportsheets Names Emily Silva Director of Product and Merchandising

Sportsheets has appointed Emily Silva as its new director of product and merchandising.

Male Power Debuts 'Eco Cozy' Collection

Male Power has introduced its new Eco Cozy collection of men's underwear.

Altitude Show Taps Deanna Klerks for Buyer Relations and Experience Manager

Altitude Show has hired Deanna Klerks as its new manager of buyer relations and experience.

Toendi Launches Full Company Rebrand

Pleasure brand Toendi has launched a rebrand of its logo and products.

Show More