Avelli Names Steve Rane as Controller

BOULDER, Colo. — Intimate lifestyle brand management company Avelli has announced the addition of Steve Rane to the role of controller.

According to the company, Rane brings 17 years of financial experience to Avelli and will oversee the company's budget preparation, accounting, asset allocation, cash management and financial reporting.

“Avelli is proud of all our employees, who have made possible our continued growth and reputation as a premier lifestyle brand management firm,” Avelli President and CEO Randall Hughes said. “We're excited to welcome Steve to the Avelli team and look forward to his expert oversight in maintaining the corporate financial integrity that has served as the backbone for Avelli's success. The entire Avelli team looks forward to Steve's contributions.”

Rane will be based in Avelli's Boulder office. He most recently served as controller for Copper Mountain Resort in the mountains of Colorado, where he was responsible for the financial integrity of a $75 million ski resort operations budget, the company said.

Prior to that, Rane served as chief financial officer of Coburn Development, a real estate services firm, where he raised more than $200 million in for capital for real estate development projects and managed a $20 million commercial property portfolio, according to the company.

“I'm thrilled about the opportunity to work for Avelli,” Rane said. “Their reputation as a team-oriented organization who cares about the quality of their products and the joy of their customers makes it easy to share my skills, yet a challenge to increase financial efficiency. I relish the opportunity to meet that challenge and help Avelli continue to achieve its value-oriented goals.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Nexus Introduces Automatic Anal Douche

Nexus has debuted its new Automatic Rotating 360-degree anal douche.

Orion Debuts 'Three in a Row' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new three-piece dildo set Three in a Row from its You2Toys line.

XBIZ Expo 2026 Pleasure Product Trade Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ Expo pleasure product trade show, set to take place Jan. 8–12 at the Loews Hollywood Hotel.

Magic Silk Debuts 'Black Cherry' Collection

Magic Silk has introduced its new Black Cherry line of apparel.

Show More