According to Booble's founder, who prefers to remain anonymous because of family privacy issues, the idea behind Booble.com is to not only parody Google.com, but to "cut through the confusion and clutter around adult content on the Internet."
Booble claims that its intention is to provide a service to not only adult webmasters, but to consumers looking for quality adult sites.
"It's very difficult for them [webmasters] to find appropriate venues to promote their sites," Booble's founder told XBiz.
Booble.com's founder, also the founder of adult video review site SirRodney.com, calls himself and his five-member crew 'frat guys who loves porn.'
Unlike Google and other search engines that use algorithms to order up search results, Booble.com's more than 6,000 listings have been edited and classified by hand. Booble's listings often contain pricing information and, where applicable, the site directs users to site and product reviews, the company said.
Booble and SirRodney both operate partially on affiliate revenues.
After consulting with legal counsel, the team at Booble.com have little fear of trademark infringement, and as of this printing, had not yet heard whether Google.com thinks the new search site is friend or foe.
"It's a parody that is protected by the First Amendment," Booble.com's founder told XBiz. "We believe what we are doing is legal and we believe there are substantial protections offered to artists."
He added that his take on the people who run Google.com is that they are "intelligent people with a sense of humor" and that Booble.com should be regarded as a name gag that actually delivers the very service it mimics.
"It's a joke," the site's founder told XBiz. "That it actually works is the punch line. In the end, Booble.com is a site that says 'wink, wink,' we all know the Internet is all about sex, so why not let the chips fall as they may."
Google was not available for comment at the time of this printing.