Enhancing Adult Site Usability

Summit, New Jersey - AdultUsability has launched the Internet's first consulting service dedicated to improving the user experience of adult websites.

All of AdultUsability's services are based on the principle that poorly designed websites lose both users and sales to better designed competition. Improving usability on these sites reverses the trend, thereby attracting more users and increasing the rate of sales. This principle is supported through the research of Internet usability pioneers the Nielsen Norman Group (with whom AdultUsability is not affiliated).

The Nielsen Norman Group’s study, "Usability Return on Investment" found that websites that budgeted 10% of their web design budget to enhancing usability experienced a 100% increase in sales and 150% increase in site traffic.

Until now there have been no services that provide usability consulting to the adult market. AdultUsability fills this gap by analyzing client websites using hundreds of established usability guidelines. Findings are then summarized in detailed reports listing specific recommendations for how usability can be improved. Clients can choose between an evaluation of their full website, homepage, checkout process, or an area of their own selection. Alternately, clients may submit a prototype of a website in development for review.

According to AdultUsability founder Aaron Lawrence, "Webmasters are usually too close to their sites to review them objectively. As an uninvolved party we are able to provide an impartial viewpoint. From the smallest detail to the biggest design flaw, we help Webmasters identify and correct usability problems that make their sites awkward, annoying, and confusing to users."

AdultUsability provides services exclusively to the adult market. They work with both pornographic and non-pornographic adult sites with straight, gay, bisexual, transsexual, and fetish themes.

For more information, please visit the site at https://www.adultusability.com

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Show More