The Screaming O Rocks On at SXSW Conference

Ariana Rodriguez

LOS ANGELES — The Screaming O hit the main stage with the Association of Safe Fun Sex (ASFX) and the Backstage Artist Lounge at this year’s SXSW music festival, doling Rock On sexy elixirs and Condom Packs to rock stars and fans partying to beat of more than 2,000 bands on 90 stages.

The Scream Team rubbed shoulders and shared cocktails with music acts, including Queens of the Stone Age, Neon Trees, Wu Tang Clan and a slew of indie bands that shared VIP status with the girls backstage.

The Backstage Artist Lounge caught it all on tape for a special “Vlog Like a Rockstar” video series featuring one-on-ones with popular bands.

“The Screaming O’s Scream Team gave the fans who flocked to hear the hottest music on the planet a special treat with some extra sexy swag they couldn’t — an didn’t — wait to take home,” The Screaming O partner Keith Caggiano said. “There’s nothing sexier than hearing your favorite music live and loud, and The Screaming O, Rock On sexy enhancement and ASFX literally gave the show a whole new vibe. The 200,000-plus people who packed the grounds certainly got their senses stimulated!”

In association with ASFX, the Scream Team made their way into several special events including the Atlantic Records party where the girls, holding Rock On cocktails on one tray and free Condom Packs in the other, made their way through the crowd as bands including Portugal the Man and The Joy Formidable rocked on stage.

The Backstage Artist Lounge’s video series recorded personal interviews with bands including Filter, Sinai, Kill It Kid, The Royal Heist and Ponderosa for the “Vlog Like a Rockstar” series, and The Screaming O’s telltale red and white made its way onto the big screen in all its vibrating glory.

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