pjur Superhero Ad Wins Bronze Medal

Ariana Rodriguez

LUXEMBOURG — pjur’s Valentine’s Day advertisement featuring its Superhero Delay Spray designed by the Belgian branch of the international advertisement agency Publicis, won the Belgian Newspaper Marketing Award.

The agency’s creative team, helmed by Johan Parmentier, developed the idea for the ad. The ad bears the slogan “Happy Valentine’s Day” and was published in the Belgian national newspaper Belgique to emphasize the delaying effect of the product four days after Valentine’s Day.

A jury of renowned advertisement experts awards the prize for particularly innovative and creative ideas, the company said. Publicis‘ superhero ad won the coveted Belgian marketing awards in the “Top Topicals” category.

The Superhero delay spray features ingredients made for longer-lasting pleasure and can prevent premature ejaculation.