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Exhibitors, Shoppers Keep ILS Day 2 Flowing Steadily

Exhibitors, Shoppers Keep ILS Day 2 Flowing Steadily
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Mar 29, 2011 5:45 PM PDT    Text size: 

LAS VEGAS - Day two of the International Lingerie Show continued today with busy booths with vendors showing off their latest goods and buyers from around the world taking it all in.

Holiday Products' booth maintained a steady stream of international buyers throughout the day with a wide variety of unique products.

Diana Fitzgerald of Holiday Products told XBIZ that products such as XGen's line of Bodywand massagers, the line of Venus aromatic bodycare from the Dea Sea, Fresh Balls, Fresh Breasts and the RealTouch are all products that the company carries and are difficult to find elsewhere.

Other items in Holiday's booth included Shunga and Kama Sutra, and while to the naked eye some may say the collections are similiar, a Holiday salesperson was quick to point out the benefits of both collections and an even bigger payoff in offering both.

"Kama Sutra has been around for 20 years and is a recognizable name, but Shunga is really making a name for itself with a wide variety of products with an erotic Asian aesthetic and the Garden of Edo collection of organic products is really appealing to all of those 'earth-erotic' shoppers looking for all-natural pleasure products," she said.

The Holiday Products booth also showcased CalExotics' Something Blue lingerie pieces on Amy the manequin, and a brand-new item from Pipedream Products - the Crackhead Charlie love doll.

"We've been very busy all day and it's great to see so many buyers and everyone in high spirits," Fitzgerald said. "We are really pleased with the event. Holiday Products is growing as a company and we're happy to share this experience with our customers."

The growing Holiday Products team now includes Angela Blackmon and Gracie Obadele, senior sales account representatives who attend ILS for the first time as part of the company.

"The show has been very successful for us," Blackmon said. "It's great to connect with our customers and vendors."

Blackmon and Obadele have been in this industry for 12 years and have been best friends since the age of 11, Blackmon said. Their shared previous work experience with Holiday Products Vice President Ken Sahn brought them to West Coast.

"My husband and children are adjusting very well," Blackmon said. "I always knew we were going to move and joining Holiday Products was a great decision."

Obadele agreed that the move was a good choice.

"We've gotten such a warm welcome from the Holiday Products team and plenty of support from customers," she said. "Everyone at Holiday Products is extremely knowledgeable and all-around great people."

 Paradise Marketing's booth featured a grand display of the new Trojan Triphoria vibrator, which features a price point carefully selected to fall right in the middle at $39.99.

The Triphoria features three choices for tips, including two in silicone with five speeds of vibration.

Its brilliant packaging is eyecatching while communicating Trojan's iconic appeal and product information right on the back of the box.

However, according to Dennis Paradise, the real standout characteristic about the Triphoria is the $10 million budget it's shelled out in marketing through television commercials, print and radio ads, in-store promotion and social media, as well as through doctors and therapists.

"This is a fully coordinated campaign that has never been done in the adult toy business before," Paradise said. "They say 50 percent of women have experimented with sex toys - well, this will get the other 50."

Paradise said that adult retailers can expect shoppers to come into their stores asking for the Triphoria by name; and not only will it increase their traffic, but will illuminate any part of the store in which it is placed.

"Trojan is an iconic brand," he said, "and its quality will convert on the 'other side of the store."

The Paradise Marketing booth also showcased other well-known brands' foray into vibrating toys, including the Astroglide vibe - a starter toy that comes with the brand's lube - and Lifestyles' a:muse vibrator, which retails at under $30.

The Screaming O, which is gearing up for more mainstream exposure through participation at a big upcoming event, exhibited a new Rock On point-of-purchase display along with its newest products.

Hott Products presented its newly released Horny Honey line of girly, pink polka-dotted restraints and vibes, along with the new My Body warming and cooling lubricants for men and women.

Papaya Toys and Steele Malone shared a booth decorated in Papaya's signature colors of pink and white.

Pam of Papaya Toys told XBIZ that even at times when the floor appeared to have slowed down, overall ILS was a major success.

Malone, a newcomer to the event, agreed, adding that it has given him the opportunity to hear feedback from store owners and buyers as to what their customers are looking for.

As the show floor winded down, attendees prepared and planned for evening festivities, which include a Nalpac anniversary party and a bash at the Hustler Club.

 

 

 

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