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International Lingerie Show Kicks Off

International Lingerie Show Kicks Off
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Mar 28, 2011 3:00 PM PDT    Text size: 

LAS VEGAS - The International Lingerie and Halloween Shows at the Rio Hotel & Casino has officially kicked off with sexy new styles and pleasure products.

While the showroom opened to international buyers today, yesterday evening members of the Home Party Planning Association were treated to a meet-and-greet with Angela Mustone from Shunga.

Mustone told XBIZ that close to 50 home party organizers visited the suite in which it was held to learn all about the benefits of offering Shunga to their clients.

PHS International brand manager Raquel Rabago manned the company’s booth featuring new additions the Heart to Heart line that include new leather gear in red-and-black and purple-and-black options.

Front-and-center at the PHS booth was the company’s Fresh line of pleasure products, which includes a new USB-rechargeable wand with corresponding attachments that are made from vegan materials and designed to appeal to women with a “girly” aesthetic, Rabago said.

Paramount, Calif.-based clubwear manufacturer J.Valentine is garnering plenty of attention with a booth full of bright neon colors, fur and flashing lights.

“We have always specialized in club wear, but our customers have started to take us in a new direction,” J.Valentine’s Brian Vasquez said. “We’ve broadened our demographic to cater to go-go dancers and ravers - it’s all very sexy but still young and playful.”

Young and playful is highly applicable to J.Valentine’s newest accessory, a furry hood with light-up ears available in an assortment of colors, which the company is giving away for free to buyers that visit its booth.

Retailing at approximately $60 at retailers such as Pure Delish, Ami Clothing and Electric Boutique, Vasquez said that the hoodie features a unique design that incorporates straps to give dancers freedom when they’re not wearing the hood on their head. The flashing lights in the hoodie’s ears feature three settings and are sold with replaceable batteries.

“Feedback from our customers also inspired us to focus more on accessories and separates,” Vasquez said, “Many go-go dancers and ravers are creative with their outfits and can incorporate J.Valentine’s items into their look.”

Vasquez said ILS attendees can look forward to J.Valentine styles on the runway during tonight’s fashion show.

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