FlyntDigital Rides Momentum

Gretchen Gallen
WESTLAKE VILLAGE, CA – FlyntDigital, the interactive Internet presence for Larry Flynt Publications (LFP), hit the ground running after Internext with a cluster of new company announcements, a new price point offering, increased payouts for webmasters, and the simultaneous launch of a megasite and a rewards program.

Just on the heels of celebrating its 30 years in porn, with a mega birthday bash slated for July of this year, LFP and its Internet arm are involved in a constantly revolving system of updates, innovations, and even a search for a new contract girl who will symbolize the face of LFP in future videos and print layouts.

According to Darren Davis, vice president of sales and marketing for Flynt Digital, the reason behind the new offerings to webmasters is because of their enduring loyalty to FlyntDigital since its inception five years ago as Larry Flynt's first major foray from traditional print and distribution to the Internet.

"What we wanted to do was get the price point out there with a big pop," Davis told XBiz. "Our webmasters have really stepped up their traffic in the last few months and we want to not only reward them for that but encourage them to make FlyntDigital links permanent fixtures on their websites. This is unprecedented in terms of the benefit it is giving to webmasters."

For starters, FlyntDigital is tipping the conversion scales by offering a new, no-trial price point to subscribers at $9.95 for Hustler-branded sites, including Hustler.com, BarelyLegal.com, JennaXXX.com. BustyBeauties.com, HometownGirls.com, LegWorld.com, BeaverHunt.com, and now VCAXXX.com.

The new price point is in addition to other programs FlyntDigital offers that have shorter paid trials associated with them.

"Webmasters can still promote Hustler with a three-day paid trial or they can choose to promote the new price point," Davis said.

According to Davis, webmasters who convert in the month of January from the new price point will receive a $50 per join fee. However when the payout offer ends, the join fee for a standard tour will revert to $25, or $20 for a console-free tour.

Putting a new face forward to the New Year, FlyntDigital has revamped its affiliate management website and added a new megasite, VCAXXX.com, based on content from hardcore adult studio VCA, famous for its video series, photos, and a collection of hardcore erotica.

VCA is best known for the series "Deep Inside," "The Sopornos," and "New Wave Hookers."

"Our affiliate site was doing the job but it didn't reflect how we wanted to be perceived among affiliate programs as a market leader," Davis told XBiz. "With this new look, we've taken the next step forward in terms of professionalism, program usability, and we're demonstrating that FlyntDigital is now more than ever a premier affiliate program for all webmasters."

FlyntDigital has also launched a new affiliate program without reducing its affiliate payouts called WebMaster Rewards, where webmaster reward points can accrue for every sale generated.

Those rewards, according to Davis, can be used to purchase Hustler-branded goodies like vacations, cars, and everything from personal electronics to home theater gadgets.

Earlier this week, Larry Flynt opened season on a casting call for the first-ever Hustler contract girl. According to reports, the young beauty will be signed to a longterm Hustler contract and will appear as the new face of the Hustler brand. Candidates will be drawn from Hustler's nationwide clubs.