Home > News > Toyfriend Announces STEME as Brand Manager • Bookmark   • Newsletters   • Register Search Options

Toyfriend Announces STEME as Brand Manager

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.88%
Yes, but in a few years
  36.90%
No
  23.21%
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 18, 2011 12:15 PM PDT    Text size: 
SANTA CLARA, Calif. — The Swedish sex-toy brand Toyfriend, created by LELO co-founder and product designer Eric Kalen has tapped STEME for brand management and operations for the Toyfriend brand in the Americas as well as Canada.

‘It’s great to be reunited with people we have worked with before, the Toyfriends really need some exceptional people to take care of them ‘over there,’” said Kalen, the conceptual creator of the Toyfriend family. “It’s like with any new generation, they need someone to introduce them, to help them grow and to be responsible for them when they make their way into the adult world and we feel that we can trust STEME and Shaye with this.

“We feel that the partnership is great because of our prior working relationships and we saw how Shaye was able to help grow the LELO line and its relationships,” Kalen said.

Shaye Saldana, the former sales and marketing manager of LELO USA, is the founder of California-based STEME (pronounced “Steam”).

“This is of course a great pleasure and a privilege, but also a huge responsibility that we are sure we can handle,” Saldana said.

The Toyfriends are a family of high-quality pleasure toys with unique and functional designs, colors, sizes and vibration modes. These products use body safe medical grade silicone and ideally priced for the consumer market. The idea behind the branding is that everyone should be able to find their own special Toyfriend.

“You Never Forget Your First Toyfriend” is the concept and according to Shaye this is actually true: “Everyone who has seen or felt a Toyfriend — whether it is an experienced industry buyer or a person that has never seen or used a pleasure toy before, just lights up and a big smile appears on their face, it’s just that simple! So I really look forward to getting out there and introducing you all to your new Toyfriends!”

The full range of the Toyfriend line is available through Entrenue and Eldorado.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Camming Issue: Models vs. Affiliates

One of the most contentious conversations among cam models today involves affiliate promotions that include unauthorized photos or videos of the models. This isn’t a matter of a model’s, network’s,... More »

Camming Issue: Profits on Rise for Performers

It’s been 20 years since JenniCam rocked the infant internet with the first adult-oriented live cam shows, revealing the intimate details of this groundbreaking cam performer’s daily life —... More »

Caring About Camming: Academia Takes a Closer Look

Editor’s Note: Rachel Stuart is a PhD Researcher at the University of Kent’s School of Sociology, Social Policy and Research, undertaking an investigation of some of camming’s nuances,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!