pjur Survey Gauges Sex Trends, Lube Use in Germany

LUXEMBOURG — pjur group tapped TNS Infratest to conduct a survey last month in which 1,013 respondents ages 18-59 offered a peek into the sex trends among German adults.

Roughly two thirds of Germans (64 percent) reported believing that variety is important for a healthy sex life, and look to “stimulating aids” such as lube to make sex more intense. According to the survey one out of five Germans use lube for sex, but also for sensual massages.

“A peek into someone else’s bedroom is always titillating because you never know what you will see,” the company said. “pjur put the Germans to the test and found that their sex life is everything but boring. The most open-minded in this respect turned out to be the younger respondents of the survey.

Among the 18-29 year-olds, one out of 10 Germans harbors dreams of involving other people into the act of sex. More than one-third (38 percent) like to use sex toys, and one third (33 percent) uses lubricant gels or stimulating intimate sprays to add more spice to love play.

“What the survey also shows is that the use of lubricants and other sexual aids has an additional meaning for the older respondents,” the company said. “Eighty percent of the 40 to 49 year-olds stated that they use these products also as a means of prolonging the act of sex.”

The majority (roughly 70 percent) of the 50 to 59 year-olds who use lubricant gels also do so for medical reasons, for instance because of vaginal dryness. Seventy-five percent of the respondents in this age group also use lubricating products for relaxing massages.

The survey also showed a general lack of knowledge when it comes to lubes with 23 percent of the respondents reporting limited familiarity with its uses, including where it could be purchased.

To view the survey results, visit pjur.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Lovense Debuts 'Lush Anal' Vibrator

Lovense has introduced its new app-controlled Lush Anal vibrator.

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Oh Collective Debuts 'Strawberry Matcha Date Night Chocolate' Gift Set

Oh Collective has introduced its new Strawberry Matcha Date Night Chocolate gift set.

XBIZ Expo Wraps With Final Day of Networking and Sales

The 2026 edition of XBIZ Expo wrapped up on Sunday afternoon on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers celebrated a raft of new deals and promising connections.

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

Show More